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CamelBak, Ibex and Ruffwear Celebrate Earth Day with Fundraisers Benefiting The Conservation Alliance

Bend, Ore., April 7, 2015 – In honor of Earth Day on April 22, CamelBak, Ibex Outdoor Clothing, and Ruffwear are pledging a portion of online sales directly to The Conservation Alliance. Each company participating in this Earth Day promotion is sharing its commitment to the Alliance with its customers and raising money for The Conservation Alliance grant fund.

“These simple cause-marketing campaigns provide a great opportunity for our member companies to talk about their commitment to conservation, while introducing their customers to The Conservation Alliance,” said John Sterling, Executive Director of The Conservation Alliance. “We are thrilled because these contributions will go directly to the organizations working to protect our wild places.”

  • CamelBak will be selling the Chute water bottle with The Conservation Alliance logo at camelbak.com starting April 3. CamelBak will donate $5 of every bottle sold during the month of April to the Alliance.
  • Ruffwear’s sale to benefit The Conservation Alliance takes place during the week of April 19-25. The Alliance will receive 10-percent of all online sales on Ruffwear.com.
  • For the second year in a row, Ibex Outdoor Clothing will donate 10-percent of online sales at ibex.com on Earth Day, April 22, to the Alliance.

About the Conservation Alliance:

The Conservation Alliance is an organization of outdoor businesses whose collective contributions support grassroots environmental organizations and their efforts to protect wild places where outdoor enthusiasts recreate. Alliance funds have played a key role in protecting rivers, trails, wildlands and climbing areas.

Membership in the Alliance is open to companies representing all aspects of the outdoor industry, including manufacturers, retailers, publishers, mills and sales representatives. The result is a diverse group of businesses whose livelihood depends on protecting our natural environment.

Since its inception in 1989, the Alliance has contributed more than $14 million to grassroots conservation groups. Alliance funding has helped save more than 44 million acres of wildlands; protect 2,945 miles of rivers; stop or remove 26 dams; designate five marine reserves; and purchase ten climbing areas.

For complete information on The Conservation Alliance, please visit: www.conservationalliance.com.


Media Contact:
Verde Brand Communications
Julie Evans
970.259.3555
julie@verdepr.com