Verde Brand Communications
When it comes to equality in professional cycling, why aren’t women receiving half the road?
Louisville, Colo. (March 3, 2016)- Pearl Izumi, maker of performance cycling and running apparel and footwear, has partnered with Bold Betties, a travel and adventure platform for women, to screen Kathryn Bertine’s film, Half the Road. The event will take place Thursday, March 10 from 5:30-9pm at the Pearl Izumi headquarters in Louisville, Colo. This screening is part of a larger Women’s History Month campaign for Bold Betties.
Bold Betties works to empower women through adventure and the outdoors by tossing their comfort zones to the side and connecting them with amazing experiences, knowledge, and one another.
Heading into her 5th professional season, Kathryn Bertine is a writer, athlete, activist and documentary filmmaker. On the bike, she’s a 3x Caribbean Champion, 6x national champion of St. Kitts and Nevis (SKN) and professional cyclist with 2016 UCI World Tour Team Cylance Pro Cycling. Bertine previously raced for the U.S.- based BWM/HappyToothDental (2015), the United Kingdom’s Wiggle-Honda (2014), and U.S. Team Colavita/Fine Cooking in 2012 and 2013. Bertine has garnered two top 10 and six top 20 UCI finishes, and has competed at eight world championships.
Bertine will discuss her tireless work bringing equality to women’s cycling.. Her documentary illuminates the passion, pitfalls and power of women’s professional cycling and the many women who are trailblazing on bicycles.
"Now more than ever, I'm able to see that Half The Road has had a ripple effect in our sport," Bertine said. "When activism and filmmaking combine in a way that the audience responds positively, it creates a movement. I think we're in the midst of a movement for equality, and I'm beyond thrilled that the momentum is still going strong."
A Q & A session with Bertine will follow the documentary screening. There will be raffle prizes including four autographed Pearl Izumi leader jerseys from the Inaugural 2015 USA Pro Challenge Women’s Race as well as prizes from Shimano, Bold Betties, Sherpani, Gaiam and MyChelle Cosmetics. In addition to Pearl Izumi employees and other friends of the brand, local Pearl Izumi Run Champions Ambassadors will be in attendance.
To purchase tickets for the event, visit http://bit.ly/1VHs7zi. The first 75 people through the door will receive an awesome bag-o-swag from partners and friends of Pearl Izumi and Bold Betties, with a retail value of over $50.
For more information, please contact Alexa McRoberts, firstname.lastname@example.org.
About Pearl Izumi
For over 60 years, Pearl Izumi has been evolving and revolutionizing the design and manufacture of performance apparel and footwear for athletes who depend on uncompromising gear. Pearl Izumi products empower runners, riders and triathletes to be faster, more comfortable and to perform better 365 days of the year. In 2014, Pearl Izumi rooted its new world headquarters in the Colorado Front Range where it embraces strong influence, both culturally and structurally, from its Japanese heritage.
About Bold Betties
Bold Betties is a recent graduate of the Boomtown Tech accelerator for startups. They are using technology to hack adventure for women by providing a platform that connects them with the right gear and apparel, like-minded adventurous women, and info and tips that they need to explore the outdoors. “Our mission it to get more women outside because we know that our experiences in the wild make us stronger leaders, partners, and badasses. We are here to help change the face of adventure."