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PeopleForBikes Announces The Big Jump

Three-year project aims to significantly increase biking in America

BOULDER, Colo. (June 29, 2016)PeopleForBikes has opened applications for an ambitious new effort called The Big Jump. The national non-profit will work with 10 cities over the next three years to catalyze a big jump in bike riding—a doubling or tripling of people on bikes accompanied by reductions in crashes—in a focused neighborhood or area of each city.

“The Big Jump is based on the idea that many communities have established a solid foundation of safe places to bike and can quickly and simply increase local biking by connecting them,” said Kyle Wagenschutz, Director of Local Innovation at PeopleForBikes. “With this project, we will help them achieve their goals, quantify the benefits of their success, and develop a set of best practices, tools, and measurements to help accelerate progress elsewhere.”

This exciting new endeavor builds on the momentum of the PeopleForBikes Green Lane Project that helped get protected bike lanes on the ground, into the design toolbox and established them as the gold standard for comfortable biking on busy streets.

“Protected bike lanes were an important first step,” said PeopleForBikes VP of Local Innovation, Martha Roskowski. “The next step is connecting them with quiet neighborhood streets, separated pathways, and safe crossings to build complete networks that make biking safe, comfortable, and attractive for more people. Improving infrastructure is the top priority, but we also need to change culture and habits to help make biking an ordinary and accepted activity.” 

The Big Jump is looking for places that have a strong team of city and community leaders with a shared, compelling vision as well as a diverse portfolio of neighborhoods to provide best-practice lessons for a wide range of cities that will follow. Particular areas of interest are improving access to jobs and opportunity in disadvantaged neighborhoods; tackling the suburban challenge of connecting to transit hubs and town centers; connecting to paths and parks to encourage outdoor activity; and catalyzing the economic potential of tourism. 

The Big Jump Project will provide a package of support to the 10 chosen places, including technical advice and leadership development. The project plans to share the stories of its efforts through reports, videos and social media. 

PeopleForBikes will use a competitive application process to select cities and neighborhoods. Applications are now being accepted at www.bigjumpproject.com. The deadline to apply is October 28, 2016. Selected cities will be announced in January 2017 and the program will run through 2019.

Here is a link to an informational video about The Big Jump: https://vimeo.com/172489865

About PeopleForBikes:

PeopleForBikes is uniting millions of individuals, thousands of businesses and hundreds of communities to make better bike riding for everyone. When people ride bikes, great things happen. Join us at PeopleForBikes.org.

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Media Contact:

Lauren Fallert

Verde PR

lfallert@verdepr.com

970-259-3555