LOUDOUN COUNTY, Va. – Fuel Up to Play 60, with the support of Share Our Strength’s No Kid Hungry campaign, is launching the “It Starts With School Breakfast” campaign at a kickoff event with the Washington Redskins Charitable Foundation and Redskins Safety Reed Doughty on Thursday, March 6 at Lovettsville (Va.) Elementary School.


In an effort to increase access to breakfast for all students, the campaign will empower students and families to lead change in their own schools and communities, increase school breakfast awareness and participation, and provide resources to help all kids start each day with the fuel they need to help them succeed.


WHO: The Washington Redskins Charitable Foundation and Washington Redskins Safety Reed Doughty, as well as students from Lovettsville Elementary School


WHAT:          To kick off the “It Starts With School Breakfast” campaign and celebrate National School Breakfast Week (March 3-7), Washington Redskins safety Reed Doughty will host a breakfast event at Lovettsville Elementary School and speak with students on how school breakfast can help them reach their full potential.


WHERE:       Lovettsville Elementary School

                        49 S. Loudoun St.

                        Lovettsville, VA 20180

Check-in at front office


WHEN:          Thursday, March 6

8:15 a.m. – Breakfast with Doughty and Lovettsville students.

8:30 a.m. – Assembly with schools students and staff.

9:15 a.m. – Media availability period begins.


To learn more about the “It Starts With School Breakfast” campaign, visit


Media interested in attending this event should contact Susanna Nickell of Redskins Public Relations at 615-347-8891 or                            



ABOUT THE REDSKINS: Headquartered at Redskins Park in Ashburn, Virginia, and owned by Daniel Snyder, the historic Washington Redskins Football Club has won five World Championship titles including the 1937 and 1942 National Football League Championship games, as well as Super Bowls XVII, XXII and XXVI. Founded in 1932 as the Boston Braves in Massachusetts, the team changed its name to the Redskins in 1933 and relocated to Washington, D.C., in 1937. Since then, the team has become one of the most recognizable professional sports franchises in history, featuring multiple Hall of Fame coaches, 19 members of the Pro Football Hall of Fame (with seven others who also were Redskins) and becoming the first team in the NFL with an official marching band and fight song, "Hail to the Redskins." The Redskins have been owned by Dan Snyder since 1999, and beginning in 1997, began playing their home games at FedExField in Landover, Md.


WASHINGTON REDSKINS CHARITABLE FOUNDATION: The Washington Redskins Charitable Foundation, the non-profit philanthropic arm of the team, combines the influence and popularity of the Washington Redskins with the resources and assets of area corporations. Founded by owner Daniel M. Snyder, the Charitable Foundation is guided by its Leadership Council that consists of CEOs who help shape and define the philanthropic efforts of the Redskins to achieve a measurable impact on youth development in the areas of education, community outreach and health and wellness. Visit and click on Community for more information.


MID-ATLANTIC DAIRY ASSOCIATION: Mid-Atlantic Dairy Association is one of 19 state and regional promotion organizations working under the umbrella of the United Dairy Industry Association. It is the local affiliate of the National Dairy Council®, which has been conducting nutrition education and nutrition research programs since 1915. For more information, visit Created in partnership by the National Football League and National Dairy Council, which was founded by America’s dairy farmers, in collaboration with the U.S. Department of Agriculture, Fuel Up to Play 60 is the nation’s largest in-school wellness program and creates real transformational change in more than 73,000 schools. From smoothie taste tests to build-your-own yogurt parfait stations, Fuel Up to Play 60 schools around the country are showing their support for school breakfast by hosting events and other in-school activities throughout March.