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Brooks-Range Mountaineering Evolves Outdoor Retailer Booth and Unveils a New Company Logo

Fremont, Calif. (January 8, 2015)- Brooks-Range Mountaineering, manufacturer of innovative and high-quality backcountry and outdoor equipment is unveiling an all-new trade show booth design at Outdoor Retailer on January 21, 2015. The company has also refreshed its logo for 2015 with a new sleek, timeless design. These new assets build on Brooks-Range’s marketing goals and create a new modern look and feel that is more reflective of the brand and its position as a leading manufacturer in the outdoor industry.

“I am excited about the evolution of the Brooks-Range brand,” said Matt Brooks, Founder of Brooks-Range. “With a continued investment in marketing, we are confident about increased brand awareness among outdoor consumers."

The new company logo underscores Brooks-Range’s progression from creating gear for professional mountain guides to providing the same quality product for the general consumer. It reflects Brooks-Range’s “less is more” approach to design, and the company’s mission to manufacture high quality gear designed to last in terms of both durability and style.

Brooks-Range’s expanded 2015 offerings will feature the updated logo on the chest or hemline. The new apparel line includes the highly anticipated Hybrid Wool Jacket, Armor Jacket and Pants featuring Polartec® NeoShell, the Down Sweater featuring DownTek, the women’s Swift Hoody, and all-new wool t-shirts.

"As Brooks-Range continues to advance our product selection, we are improving how we showcase our product as well,” said Jeff Blakely, General Manager of Brooks-Range. “Our new tradeshow booth and logo are simple, sleek, modern and high quality, and reflect the design concepts that we use on all our products.”

Visit the new Brooks-Range booth and see the 2015 product line at Outdoor Retailer Winter Market booth #8050.

About Brooks-Range

Brooks-Range Mountaineering Equipment Co. offers an innovative, top-quality selection of backcountry and outdoor equipment, gear, apparel and tools for professional guides, recreational travelers and users alike for a safe and enjoyable mountain experience. Brooks-Range equipment is tested and trusted by their team of ambassadors comprised of the world’s top mountaineering, avalanche and outdoor experts. Designed with utility, comfort and safety in mind, Brooks-Range also promotes education and safety in the wilderness by supporting a variety of organizations. Mainly produced in the USA, Brooks-Range can be found at outdoor retail shops nationwide and online at www.brooks-range.com.