Vegetable Protein Beverage Industry in China Report 2014-2018

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After the unveiling of The 12th Five Year Development Plan and Suggestions for Vegetable Protein Beverage Industry in China, Chinas vegetable protein beverage industry has entered into a rapid development era. The total output value of Chinas vegetable protein beverage industry was about CNY 25.5 billion in 2013. And the major production enterprises are Chengde LoLo, Coconut Palm, Yangyuan Zhihui, V V Food & Beverage, and Dazhai Walnut Drink, etc.

There is a prevalent saying in Chinas vegetable protein beverage market that Coconut Palm takes up the south market and LoLo leads the north market. Both of them are universally believed as the forerunner and pioneer of the industry, leading the two segmented markets--coconut juice and almond juice respectively. Since the Six Walnut (walnut juice) developed by Yangyuan Zhihui has been put into market in 2006, the traditional concept that strong consumption ability of vegetable protein beverage can only be achieved in local areas has been expanded, the sales network of Six Walnut is covering the whole China by far. Yangyuan Zhihui has successfully made itself a leading enterprise in Chinas vegetable protein beverage industry by 2012.

Since 2006, influenced by favorable policies, Chinas vegetable protein beverage market ended its stagnating period which had lasted for seven years. And after that, the market has stepped into rapid development period. The sudden occurrence of melamine incident in Chinas dairy industry in 2008 has aroused more awareness of food safety and also generated development opportunity for vegetable protein beverage industry: More and more consumers tend to a favor of natural, environmental protective and healthy vegetable protein beverage, while as for carbonic acid beverage, due to its large content of sugar which is apt to be overweight and undermining of the bones, has become less popular than ever.

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