Founder of SmilePalooza! Dr. Darold Opp Says Game Psychology is Particularly Appropriate for Marketing Dental Practices

Dr. Darold Opp, founder of Advanced Family Dentistry and SmilePalooza! encourages dentists to make use of gaming psychology marketing techniques since the goal of dental practices is to enhance patients’ smiles.

ABERDEEN, SD – September 9, 2014 – Dr. Darold Opp, DDS, founder of Advanced Family Dentistry and SmilePalooza!, recently posted a new article on his website entitled “Fun and Games Keep Dental Patients Coming.” Dr. Opp poses that contemporary gaming marketing techniques may have evolved from the carnival or county fair model.

As Dr. Opp says, “Few men can resist showing off their skills at ring toss or knocking over milk bottles to win a prize for their girl. The bragging rights for both can last for years.” He further states that, “Games engage. It’s one of the ways we humans learn. Successful engagement is crucial to any game."

The entire article can be found at

To learn more about Dr. Opp and SmilePalooza! visit

About Dr. Opp and SmilePalooza! 

Dr. Darold Opp has been a practicing dentist for 30 years and is in the top one-percent net income bracket of dentists in America. He was one of three finalists for the Marketer of the Year, an international competition held in Dallas, Texas, where he shared the stage with Dan Kennedy, recognized as the “World’s Greatest Marketer and Millionaire Maker”.

Dr. Opp is the recipient of several awards for community involvement. He created SmilePalooza! as a way to give back to his patients and the community. SmilePalooza has turned out to be an extraordinary marketing tool for the dental profession.