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UK Media Consumption Habits Research Report 2014

Most up-to-date research on "Media Consumption Habits - UK - June 2014" to its huge collection of research reports.

Video content spreads globally now. But when demand exceeds licensed supply options, illegal pirating means content spreads anyway, to communities who can become highly engaged with merchandising opportunities even if the content in question remains unavailable in their territory.


Table of Content

Introduction

Definitions
Relevant Mintel reports
Televisions and pay-TV services
Digital and physical music and video
Newspapers, magazines and e-books
Forecasts
Abbreviations

Executive Summary

The markets
The consumer
Music and video purchased
Figure 1: Music and video purchased by consumers, March 2014
Newspapers, magazines and e-books purchased
Figure 2: Newspaper, book and magazine purchases, arranged by category March 2014
Daily use of media
Figure 3: Daily use of media content for at least one hour, March 2014
Interactions with media whilst watching/reading/listening to it
Figure 4: Consumer interactions with media whilst watching/reading/listening to it, March 2014
Figure 5: Average number of hours consumers spend watching/listening to/reading media each day, March 2014
Discovery of new media
Figure 6: Media discovery methods, March 2014
What we think


Issues and Insights

Video communities are spontaneous, global and general
The facts
The implications
Books are underused as a way of building brand awareness
The facts
The implications

Trend Application

Trend: Click and Connect
Trend: Life Hacking
Mintel Futures: East Meets West

Markets

Key points
Televisions and pay-TV services
TV market value will improve after difficult few years
Figure 7: Total value of television set sales (current prices) and volume of pay-TV subscriptions, 2008-18
Music and video
Market to move into growth spurred by digital reliance
Figure 8: Forecast value of music and video sales (at current prices), 2008-18
Figure 9: Physical and digital album sales, Q1 2013
Newspapers and magazines
Print circulations drop by a third in five years
Figure 10: Total UK annual newspaper and magazine circulation, 2008-18
Books and e-books
Digital boosts total book business
Figure 11: UK consumer book market, by value, 2008-18

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