Franchise Market in India 2014

Netscribes latest market research report titled Franchise Market in India 2014 outlines how the entrepreneurial appetite has streamlined itself into the franchising concept in the country. Franchising is defined as a proposition wherein an entrepreneur replicates a brands business model by giving a fee and share of the revenue providing both safety of an established brand and independence of running a venture by oneself. Foreign companies have also realized the potential of franchising and consider it as the most viable option while making a foray into the Indian market. Even established businessmen are attaching more weightage to this proposition for their successors whenever they think of entrepreneurial ventures.

Franchise in India is growing at an impressive rate riding on the consumption boom wherein greater demand for products in India is getting translated into greater demand for franchises. An entrepreneur has the option to choose from over 4,000 franchising opportunities in India, which in addition to international franchises, is sowing the seeds of growth for domestic franchises as well. Though education leads in percentage proportion of share in the total franchising business in India yet, food and beverage, retail follow close in heels with health and wellness being another emerging sector. There is no specific rule or regulation governing the franchise sector, but it does have a presence of associations that channelize processes for such set-ups.


* Overview of the franchise market in India and forecasted market size data over 2013 to 2018

* Coverage in market segmentation, geographic distribution, value chain analysis, types of franchising, benefits and key success factors

* A complete analysis of the types of entry routes and their segmentation

* Descriptive analysis of franchise model in key sectors

* Qualitative analysis of market drivers, challenges, and trends

* Overview of the various industry bodies and their responsibilities

* Analysis of the competitive landscape and detailed profiles of major players

Why Buy

* Gain a complete picture of the development, current market situation and future growth potential of the franchise market in India till 2018

* Strategize marketing, market-entry, market expansion, and other business plans by understanding factors influencing growth in the market and purchase decisions of buyers

* Strategize business models with a holistic understanding of the trends and developments driving the franchise market

* Position yourself to gain maximum advantage by strategizing business models with a complete understanding of the business structures and strategies of competitors

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Franchise Market in India 2014