Synopsis The report provides detailed market analysis, information and insights, including:
- Historic and forecast tourist volumes covering the entire Mexican travel and tourism sector
- Detailed analysis of tourist spending patterns in Mexico for various categories in the travel and tourism sector, such as accommodation, sightseeing and entertainment, foodservice, transportation, retail, travel intermediaries and others
- Detailed market classification across each category, with analysis using similar metrics
- Detailed analysis of the airline, hotel, car rental and travel intermediaries industries
The global financial crisis in 2009 had a negative impact on the Mexican travel and tourism sector during the review period (2009–2013). Economic conditions improved and, in 2010, the tourism sector showed signs of recovery, with growth recorded in domestic and international tourist volumes. Timetric expects the growth to continue over the forecast period (2014–2018) as international arrivals rise, driven by increasing tourist volumes from the US and Canada. The Mexican government’s efforts to improve tourism and transportation infrastructure and the tourism board’s efforts to promote Mexico as a leading tourist destination will support the upward trend in tourist volumes.
Scope This report provides an extensive analysis related to the tourism demands and flows in Mexico:
- It details historical values for the Mexican tourism sector for 2009–2013, along with forecast figures for 2014–2018
- It provides a comprehensive analysis of travel and tourism demand factors, with values for both the 2009–2013 review period and the 2014–2018 forecast period
- The report provides a detailed analysis and forecast of domestic, inbound and outbound tourist flows in Mexico.
- It provides a comprehensive analysis of the trends in the airline, hotel, car rental and travel intermediaries industries, with values for both the 2009–2013 review period and the 2014–2018 forecast period.
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Reasons to buy
- Take strategic business decisions using historic and forecast market data related to the Mexican travel and tourism sector.
- Understand the demand-side dynamics within the Mexican travel and tourism sector, along with key market trends and growth opportunities.
- The Mexican Riviera, which extends along the Pacific coast from Ensenada in the north to Acapulco in the south, is home to several of the best beaches and resorts in the country. The most popular destinations along the Mexican Riviera are Puerto Vallarta, Cabo San Lucas, the Nayarit Coast and Mazatlán.
- The Mexican government plans extensive infrastructure development over the forecast period, investing MXN4.0 trillion (US$315 billion) through the National Infrastructure Program (NIP). It plans to upgrade the country’s infrastructure, including roads, ports, telecommunications, and water and energy facilities.
- A rise in manufacturing activities in Mexico will provide job opportunities to residents (leading to an increase in domestic and outbound tourism due to improved income levels) and increase business related tourism to the country. Mexico has an abundance of manufacturing units and is on track to becoming a leading manufacturing hub.
- Private companies are expected to invest MXN109.6 billion (US$8.6 billion) in tourism over 2014–2016, with a focus on the construction of new hotels, the renovation of existing ones and improvements to public places. Mexico’s Board of Tourism Businesses expects the investment to create 28,000 direct jobs and 78,000 indirect jobs.
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- The Mexico Tourism Board (MTB) launched several campaigns in 2013. The ‘Mexico, Live it to Believe It’ campaign was launched in August 2013 and ran until December with an investment of MXN551.8 million (US$43.3 million). In September 2013, the ‘Vallarta – Nayarit. Live it to Believe it!’ campaign was launched with an investment of MXN127.4 million (US$10 million) to promote tourism activity in Riviera Nayarit and Puerto Vallarta.
- Domestic low-cost carriers (LCCs) recorded growth in terms of passenger traffic during the review period. According to Official Airline Guide data, in September 2013, LCCs accounted for 59% of the total domestic capacity, up from the 34% share in 2009. The discontinuation of Mexicana’s operations in 2010 and demand for low-cost air travel were responsible for the growth.
- Although traditional beach cities such as Cancún, Puerto Vallarta and Acapulco continue to be strong growth centers for the Mexican hospitality industry, other states are beginning to receive substantial private investment and are recording increases in the number of hotels. The five leading states that are rapidly gaining popularity are Baja California, Quintana Roo, Sonora, Guerrero and Nayarit, while the two most important regions of development are Loreto in Baja California and Puerto Peñasco in Sonora.
- The majority of car rentals in Mexico are made at airports. Sales from such car rentals accounted for 63.6% of the total market value in 2013, supported by an increase in demand for air travel, air capacity expansions, the launch of new routes and the growth of LCCs.
- Increased internet penetration in Mexico has aided the growth of e-commerce. The number of internet users in the country increased by 16% in 2011 to reach 47 million in 2012. According to World Bank data, internet penetration in the country increased from 26.3% in 2009 to 38.4% in 2012. Of the total internet users, 21.6 million, equal to 46%, were listed as e-shoppers in 2012 by the Mexican Internet Association. Plane/bus tickets were the most popular e-commerce purchases.