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Latest Report-Childrens OTC - UK - March 2014-Market Growth, Trends and Forecast

The market has been impacted by parental reluctance to treat their child without professional help as well as reduced innovation. Encouraging parents to treat their children at home, by offering better advice, as well as raising their confidence in brands by better engaging with them using social media could encourage product usage. Additionally, as parents show interest in dosing tools, this suggests room for innovations in this area.

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Table of Content

Introduction

Definitions

Methodology

Consumer research

Abbreviations

Executive Summary

The market

Figure 1: Retail value sales of children’s OTC market, by sector, 2008-18

Market factors

Companies, brands and innovation

Figure 2: New launches in children’s OTC, % share, branded vs own-label, 2009-13

The consumer

Figure 3: Ailments suffered, January 2014

Figure 4: Courses of action, January 2014

What we think

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Issues and Insights

Market hampered by parents seeking professional help

The facts

The implications

Low level of product innovation, despite growing consumer base

The facts

The implications

Trend Application

Trend: Help Me Help Myself

Trend: Prepare for the Worst

Mintel futures trend: East Meets West

Market Drivers

Key points

Rise in child population

Figure 5: Trends in the age structure of the UK child population, 2008-18

More GP consultations for children

Figure 6: Number of prescriptions per person, UK, 2006-12

Parents using internet for research

Figure 7: Online activities done in the past three months, by mums and dads, June 2013

Increase access to online “consultations”?

Media scares about children’s OTC

Who’s Innovating?

Key points

Increased focus on babies

Figure 8: New launches in children’s OTC, % share, by target age group, 2009-13

Own-label shows steady rise

Figure 9: New launches in children’s OTC, % share, branded vs own-label, 2009-13

Figure 10: Examples of own-label launches in 2013

Pain relief remains an important focus

Figure 11: New launches in children’s OTC, % share, by sub-category, 2009-13

Figure 12: Decongestants launched in January 2014

Top manufacturers

Figure 13: New launches in children’s OTC, by company, 2009-13

Market Size and Forecast

Key points

Little growth historically

Figure 14: Value sales of children’s OTC, 2008-18

Struggling market

Figure 15: Retail value sales of children’s OTC market, by sector, 2008-18

Forecast methodology

Segment Performance

Key points

Analgesics and head lice treatments grow in value

Figure 16: Retail value sales of children’s OTC, 2012-13

Nappy rash treatments and cough liquids show decline

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Market Share

Key points

Calpol remains the leader

Figure 17: Retail value sales of the children’s OTC market by brand, 2012-13

Companies and Products

Johnson & Johnson

Figure 18: McNeil Healthcare (UK) Limited financial performance, 2011-12

Figure 19: Examples of new product launches by McNeil Healthcare (J&J) in the UK children’s OTC market, 2013

Reckitt Benckiser

Figure 20: Reckitt Benckiser financial performance, 2011-12

Figure 21: Examples of new product launches by Reckitt Benckiser in the UK children’s OTC market, 2013

Procter & Gamble

Figure 22: Procter & Gamble financial performance, 2011-12

Figure 23: Examples of new product launches by Procter & Gamble in the UK OTC market, 2013

GlaxoSmithKline

Figure 24: GlaxoSmithKline UK Limited financial performance, 2011-12

Figure 25: Examples of new product launches by GlaxoSmithKline in the UK OTC market, 2013

Novartis

Figure 26: Novartis Consumer Health UK Limited financial performance, 2011-12

Figure 27: Examples of new product launches by Novartis Consumer Health in the UK OTC market, 2013

Thornton & Ross

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