Latest Report: Bottled Water Market in UK - March 2014

There is a lot of scope for packaging innovation, to increase the convenience of these products for users, make them more visually appealing and give them standout. Importantly, this would help position the company as being more innovative and forward-thinking than its competitors.

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  • Natural mineral water
  • Spring water
  • Table water
  • Abbreviations

Issues and Insights

  • Companies can help overcome bottled water’s reliance on hot summer weather through flavour innovation and new marketing themes
  • The facts
  • The implications
  • Packaging innovation grow the appeal of bottled water?
  • The facts
  • The implications
  • Flavoured bottled water could compete more effectively with other soft drinks
  • The facts
  • The implications

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