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Social And Media Networks Market In UK 2014

It is possibly the breadth of content that users are habituated to sharing on social networks that leads them to push content there more frequently. It is easier to post to, for example, Facebook with a link, thought, picture or video indiscriminately, than it is to find specific visual content in the right format, suitable for the persona a user has created on a photo sharing network like Instagram.

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Table of Content

Introduction

Definitions

Social networks

Media networks

Market data

Figure 1: The top 10 most popular social or media networks visited by PC users in February 2014, by Mintel social or media classification, May 2014

Abbreviations

Executive Summary

The market

Figure 2: Total unique PC visitors to the top 10 social networking and media sites by unique monthly visitors, March 2011, March 2012, March 2013 and February 2014

Market factors

Big services are focusing on messaging activity

User growth is slowing for established social sites

Added focus on privacy across the market

Companies and products

Figure 3: Share of total unique visitors to the top 10 most visited social or media sites in the UK, March 2011, March 2012, March 2013 and February 2014

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The consumer

Social and media networks used

Figure 4: Social and media networks used by consumers, February 2014

Frequency of usage of social and media networks

Figure 5: Frequency of usage of social and media networks, February 2014

Activities carried out on social and media networks

Figure 6: Consumer uses for social and media networks, February 2014

Interactions with brands and products on networks

Figure 7: Interaction with brands and products on social or media networks, February 2014

Figure 8: Networks on which consumers carried out activities, February 2014

Use of networks outside of the home

Figure 9: Consumer attitudes to using social and media networks out of the home, February 2014

Advert preferences

Figure 10: How consumers would prefer adverts on social networks to be improved, February 2014

Figure 11: Network type consumers would prefer to be ad-free, if possible, February 2014

What we think

  

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Issues and Insights

Facebook is trying to transition one social audience to multiple media audiences

The facts

The implications

Device activity is shifting

The facts

The implications

Trend Application

Trend: FSTR HYPR

Trend: Locavore

Mintel futures: East Meets West

Market Drivers

Key points

Big services focus on messaging features

Figure 12: Year-on-year global growth in usage of mobile applications, by category, 2012-13

Figure 13: Global user counts of selected cross-platform messaging applications, March 2014

Figure 14: Text messages and internet-connected messages sent in the UK, 2007-13

Figure 15: Personal device ownership, November 2009-December 2013

Facebook’s messaging activity

Google+ and Twitter’s messaging activity

User growth slows for social stalwarts

Small added focus on privacy

Who’s Innovating?

Key points

Twitter Update Alert brings greater immediacy to usage

Twitter also allows purchasing of goods directly through the service

We Heart It introduces Collections to drive brand engagement

Music channel Kerrang! uses Twitter to choose radio content

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