Technology continues to increase at a rapid pace and the majority of the population use smartphones or other mobile devices. However, the majority of consumers either do not use technology in restaurants or have maintained similar usage compared to last year. More than half of respondents do not use online or mobile ordering or payment apps or loyalty programs. Since the use of technology by consumers at restaurants is a developing opportunity, these rates are likely to increase over time, especially as Millennials gain spending power.
Table of Content
Scope and Themes
What you need to know Definition Data sources Consumer survey data Abbreviations and terms Abbreviations Terms
Market drivers Competitive context Offerings Marketing Ordering method Figure 1: Ordering methods at restaurants, January 2014 Technology drivers Figure 2: Technology drivers at restaurants, January 2014 Preferred deals Figure 3: Deal preferences at restaurants, January 2014 Technology behaviors Figure 4: Technology behaviors at restaurants, January 2014 What we think
All Countrywise Report @ http://www.researchmoz.us/country.htmlIssues and Insights
Marketing and feedback: How to reach consumers most effectively
Loyalty programs: How can operators encourage repeat business?
Ordering and payment: Will tech be an effective way to gain efficiencies?
In-store technology: How to encourage consumers to dine-in?
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