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Backcountry.com Partners with Giro to Launch Exclusive Mountain Bike Shoe

PARK CITY, Utah (April 24, 2014) – When slicing singletrack, your mountain bike is likely your top prize possession. But, don’t neglect your feet.

Today, online retailer of premium outdoor and bike gear, backcountry.com, presents its exclusive, limited-edition Giro Empire mountain bike shoe. The high-performance, cross-country race shoe will be available in Backcountry Blue and sold exclusively at backcountry.com and CompetitiveCyclist.com starting June 1, with pre-orders available today. The shoes will retail for $299.95 and be available in sizes 39 through 48—including half sizes.

This weekend, the shoe will make its debut on display at the 11th annual Whiskey Off-Road bike event in Prescott, Ariz., at the backcountry.com Bike and Gear Expo. The event runs April 25 through 27.   

“Collaborating with industry-leader Giro to create and offer bike enthusiasts a high-quality, one-of-a-kind mountain bike shoe is an exciting opportunity for us to grow with our vendor partners and bring a unique, limited-edition product and shopping experience to our fans,” said backcountry.com CEO Jill Layfield. “The Empire shoe in Backcountry Blue is a beautiful product that’s functional and a sure standout on the trails.”

When it comes to mountain bike shoes, the Empire is a showstopper. Outfitted with a lightweight and versatile lacing system that offers superior fit, comfort, and power, the shoe minimizes volume while maximizing response. The Empire also features one-piece Tejin microfiber uppers to decrease weight and increase breathability, an X-Static Supernatural footbed for superior fit, and a Easton-Giro-developed EC90 carbon fiber outsole for increased power transfer.  

The exclusive Backcountry Blue Giro Empire will be unveiled at the popular, three-day backcountry.com-sponsored Whiskey Off-Road bike event starting April 25. The backcountry.com Pro Mountain Bike Team will also be competing at the event, with Team riders and Prescott locals Chloe and TJ Woodruff looking to impress in front of the hometown crowd. Swing by the backcountry.com booth at the Bike and Gear Expo to learn more about the excusive backcountry.com Giro Empire shoe and mingle.

For more about Backcountry, visit: www.backcountry.com

About backcountry.com

Backcountry.com is the largest online specialty retailer of premium outdoor gear for one simple reason—we get it. Through the quality and breadth of our products, the ease of use of our site, the knowledge and empowered service of our Gearheads, the lightning speed of our fulfillment and the shared gear knowledge of our community, we enable our customer’s passions because we share them. With seven specialty stores: backcountry.com, dogfunk.com, Competitive Cyclist, SteepandCheap.com, WhiskeyMilitia.com, chainlove.com and MotoSport.com, we ensure we always have the gear to fuel your next adventure. Get stoked at http://www.backcountry.com. 

MEDIA CONTACT | Keith Cozzens | Verde Brand Communications | keith@verdepr.com | 970.259.3555 x122