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Erik Buell Racing to Partner with Parts Unlimited for OEM Parts Distribution

East Troy, Wis. - Erik Buell Racing (EBR) announced today that it has selected Parts Unlimited of Janesville, Wis., as its distribution partner for all EBR spare parts for North America.

Under the agreement, Parts Unlimited will stock EBR parts and handle order processing and fulfillment for EBR’s dealer network.

“We selected Parts Unlimited as our distribution partner because of their highly automated operations, strategically-located warehouses and existing relationships with so many of our dealers. Parts Unlimited shares our customer satisfaction focus and has a reputation for providing fast and friendly service to support the highest quality products, said EBR founder and Chief Technical Officer Erik Buell. “We simply want to make parts ordering and stocking as efficient as possible for our dealer network, and ensure that the rider has the industry’s best possible support team.”

Parts Unlimited will begin to distribute parts and accessories to EBR’s dealer network beginning this month. The EBR parts ordering system will be linked to Parts Unlimited to make the ordering process seamless and ensure timely delivery of EBR parts. “This relationship is a new chapter for Parts Unlimited as we are now expanding our business model to support OEMs,” said Parts Unlimited founder Fred Fox. “We are excited that EBR recognizes our market value and we look forward to our new relationship.”

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About EBR: Headquartered in East Troy, Wisconsin, Erik Buell Racing engineers, develops and manufactures high performance motorcycles for sportbike enthusiasts around the world. Additionally, EBR Engineering Services provides engineering consulting expertise for projects inside and outside the motorcycle industry for a global client base.

About Parts Unlimited: Parts Unlimited is the world’s largest distributor of aftermarket accessories in the powersports industry and is headquartered in Janesville, Wisconsin. Parts Unlimited sells to powersports dealerships worldwide and continues to expand its market penetration with its sister companies, Drag Specialties, Parts Canada and Parts Europe.