fred's Super Dollar and African Pride DreamKids give away $3,000 in scholarships to kids through the "Kids Dreaming Big Scholarship"



Atlanta ( January 2, 2014 -   African Pride DreamKids Hair Care collection, in conjunction with general merchandiser fred's Super Dollar, announce the first annual "Kids Dreaming Big" national scholarship contest. The "Kids Dreaming Big" contest, opened to youth grades 3 - 5,  encourages the next generation to believe in the beauty of their dreams and provides a national platform to pursue them.


From January 5th - February 24, 2014, kids can visit to submit their essay application to register for the contest. Six winners will be selected to win a $500 scholarship and an all-expense paid trip to Atlanta, Georgia,  for a meet and greet with Cynthia Bailey (Real Housewives of Atlanta Star) and daughter Noelle Robinson on Saturday, April 5th at Fred's Inc.  


Strength of Nature Global, the makers of African Pride DreamKids, upholds a strong corporate stance on supporting the family unit and truly believes in being a cheerleader behind today's youth as they step out on their dreams. "We understand the unconditional sacrifices every parent lovingly makes for their kids - the extra kisses, dedication of time, and fueling their imaginations.  As a brand we strongly believe that every child, no matter the adversity they face in life, has the right to dream and we have partnered with fred's Super Dollar to make this a reality", states Charlene Dance (National Marketing Director, Strength of Nature Global, LLC).


Tracing its history back to an original store in Coldwater, Mississippi, opening in 1947, today Fred's Inc. is headquartered in Memphis, Tennessee, and operates over 700 discount general merchandise stores, including 24 franchised fred's Super Dollar, mainly across the southeastern states. fred's Super Dollar, along with African Pride DreamKids believe in offering truly affordable beauty and through the "Kid's Dreaming Big" contest, both brands have joined forces to foster the dreams of tomorrow.

For more information on the "Kid's Dreaming Big" contest and to join the conversation follow @MyAfricanPride, @FredsInc and the hashtag #KidsDreamingBig




The Garner Circle PR

888-560-6660, Ext. 1


Fred's Inc Contact

(901) 362-3733, Ext. 2217   

About African Pride DreamKids

The newly developed Olive Miracle formula will help parents start their children's maintenance on the right path to healthy tresses  with a silkening, feather-light formula containing the finest extra virgin olive oil and African herbal extracts used to strengthen and protect. For more information or

About fred's Super Dollar

fred's Super Dollar operates 715 discount general merchandise stores, including 21 franchised Fred's stores, in the southeastern United States. For more information about the Company, visit Fred's website