Primm Valley Casino Resorts Names Stuart Richey Vice President and General Manager

Primm, Nev. – Stuart Richey has been promoted to vice president and general manager of Primm Valley Casino Resorts, effective March 1. 

“Stuart’s background and growth with the company, knowledge and experience in the industry will further the growth of Primm Valley in his new role,” said Loren Gill, senior vice president for Affinity Gaming. “His leadership, dedication and innovative ideas make for an exciting future for the resorts.”

Richey has been at Primm Valley for five years, starting with the company as vice president of marketing before being promoted to assistant general manager in 2011.

A 20-year casino executive veteran, Richey has successfully led marketing and operations teams from riverboats to the Las Vegas Strip. Richey has held roles such director of marketing at President Casino in St. Louis and assistant vice president of slot marketing at Bally’s Las Vegas Hotel and Casino. He was instrumental in the opening of the Paris Hotel & Casino before moving on to serve as the vice president of marketing for Stardust Hotel and Casino and then the same position at Stratosphere Hotel and Casino.

Richey obtained a degree in marketing from the University of Oklahoma before beginning his career in the casino industry in 1993 as a financial analyst for Harrah’s Laughlin.    

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About Primm Valley Casino Resorts:

Primm Valley Casino Resorts, located 25 minutes south of Las Vegas on Interstate 15 at the Southern Nevada/California state line, includes Buffalo Bill’s Resort & Casino, Primm Valley Resort & Casino, and Whiskey Pete’s Hotel & Casino. The properties’ amenities offer something for everyone including 24-hour dining, The Spa at Primm, shopping at the Fashion Outlets of Las Vegas and two championship golf courses designed by Tom Fazio. With The Desperado Rollercoaster, Adventure Canyon Log Flume, Video Game Arcade, Carolee Movie Theatre, Bonkerz Comedy Club and the Star of the Desert Arena, a venue for the best life performances, Primm Valley Casino Resorts offers entertainment and recreation at an affordable price for each member of the family. For more information, visit

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