First Month Sales of Vi’s New Superfood Meal Replacement Make It
One of ViSalus’ Top Product Launches Ever
Los Angeles, CA – February XX, 2016 – Debuting one month ago, Vi-Shape® Superfood Shake has become one of ViSalus' most successful product launches ever, with first month sales surpassing even the blockbuster NEON Energy Drink®, which the company launched successfully in 2015. This premium-positioned plant-based meal-replacement shake delivers densely-packed nutrition from a proprietary Super 6 Protein Blend of 6 hand-selected ingredients. The combination of protein from Quinoa, Pea, Flaxseed, Chickpea, Pinto Beans and Chia is designed to fuel the Vi community towards their 2016 Challenge goals with their new #ViCommit campaign.
“With more than 3 million physical transformations to date, Vi offers the very best platforms, products and support for its customers headed down the path to a healthier lifestyle,” said Blake Mallen, Vi Co-Founder and President. “Superfoods are proven to provide superior health benefits. The response already has been overwhelmingly positive, and it’s personally one of my favorite products we have ever produced.”
Vi searched the world to hand-select some of the most nutritious superfood ingredients to put into this revolutionary meal-replacement shake. In addition to the propriety Super 6 plant-based protein blend, Vi-Shape Superfood Shake is enhanced with probiotics, prebiotics, digestive enzymes, all 9 essential amino acids, 25 vitamins and minerals, and is an excellent source of fiber. Discovered in nature, delivered by Vi, it’s the perfect meal in every glass.
Vi-Shape Superfood Shake is vegan, kosher, non-GMO, and gluten free*, making it perfect for those with personal diet preferences, but also for anyone seeking the best in total body nutrition.
Ryan Blair, ViSalus Co-Founder & CEO, highlighted the importance of this new product as it relates to the company’s long-term vision since he and Co-Founders Blake Mallen and Nick Sarnicola bought back controlling interest in ViSalus just over 1 year ago. “Key to our strategy in 2016 and beyond is our mission to build out a complete menu of healthy and nutritious options for every eating occasion of the day,” said Blair. “Our Superfood Shake gives another premium meal-replacement option to that menu, and marks another opportunity to replace some of the world’s pantry space with options that taste great, and are great for you, too.”
*When consumed with 8 oz. non-dairy beverage
ViSalus is a healthy lifestyle company committed to transforming life, health and prosperity around the world by creating meaningful connections, supporting physical transformations, and promoting entrepreneurial freedom. Through its flagship program, The Challenge, ViSalus has developed a leading platform for achieving weight-loss, health and fitness results. With NEON Energy Drink®, Vi is quickly revolutionizing the booming energy drink market with a top-shelf option that fits into Vi’s healthy lifestyle. Founded in 2005, ViSalus develops innovative weight-management products, functional foods, energy drinks and nutritional supplements that it markets and sells direct-to-consumers through an international sales force of independent Promoters. ViSalus offers its products in North America under the ViSalus® brand and in Europe under the Vi™ brand. ViSalus is headquartered in Troy, Michigan, with offices in Los Angeles and throughout Europe. For more information about ViSalus, please visit Vi.com and follow the Vi-Community on Facebook (Facebook.com/Vi), Instagram and Twitter (@ViSalus).