FOR IMMEDIATE RELEASE
Contact: Julie Atherton
JAM Media Collective
Two Cords and a Sole. Comfort for Days.
KEEN debuts UNEEK™
Portland, OR – August 2014 – Constantly seeking new solutions to old problems, KEEN unveils another truly hybrid product: UNEEK™, a sandal unlike anything you’ve seen before.
Created from two cords and a sole, and weaving urban, outdoor, function and style, UNEEK has an entirely new footwear construction that challenges the convention of footwear manufacturing. The result? A shoe with a truly unique fit experience.
“We began by examining the foot, then redesigned every single piece of the shoe to best compliment the foot’s shape,” said Jeff Dill, business unit director of the Trailhead category at KEEN. “We started with one material, the cord, and built off of that, only adding what was absolutely necessary. There is beauty and elegance in its simplicity, which promises one-of-a-kind fit and feel that is unique to UNEEK.”
With a look and feel unlike any other, UNEEK maintains the comfort KEEN fans expect from KEEN. Using a pull-through construction, UNEEK is made up of two cords and a simple, free-moving cord junction design that allows the upper to move and adapt to the user’s foot. This construction provides freedom while providing security and structure. A lightweight PU midsole delivers top-notch durability and comfort. Rubber pods in the heel and toe area of the outsole provide protection and traction in high-wear areas. UNEEK provides custom-fit comfort at a weight of only 8.5 ounces
“KEEN is a brand built around doing things differently and challenging the status quo. UNEEK is the next generation of footwear featuring unexpected design with KEEN comfort and protection,” Dill added.
Inspired by a love of the outdoors, KEEN Inc. manufacturer of hybrid outdoor and casual products, including footwear, bags, socks, and clothing, is dedicated to creating quality products that support the lifestyles and outdoor adventures of active people around the world. KEEN products can be found online and through more than 5,000 retail locations in more than 60 countries, as well as in KEEN Garage retail stores in Portland, Palo Alto, Tokyo, Prague and Toronto, where fans can enjoy the branded experience. The company operations and culture reflect a stand-out commitment to building a strong community and a healthier planet so that all can create, play, care. Learn more at www.keenfootwear.com.