DigitasLBi Creates a New Magazine & Marketing Materials for the Chicago Park District's 'Night Out in the Parks' 2014 Program

Helps Bring Accessible Cultural Programming to the City’s Diverse Neighborhoods

Chicago, IL August 1, 2014 – DigitasLBi, a global marketing and technology company, has created a new brand logo, magazine, and supporting marketing materials for the Chicago Park District’s (CPD) “Night Out in the Parks” (NOITP) program. Launched last year, NOITP produces more than 1,000 cultural events and activities in local neighborhood parks across Chicago throughout the summer, more than 90 percent of which are offered with free admission. The 2014 series has nearly doubled in size since last year, when DigitasLBi first began working with CPD by providing branding support and strategy.

This year, DigitasLBi’s Chicago office led a brand positioning strategy for “Night Out in the Parks,” creating a new logo for the program, along with the first edition of the program's print magazine, and a wide array of custom illustrations that capture the spirit of NOITP. The program logo and illustrations are featured on all creative assets including park banners, billboards, postcards, and online banner advertisements, and other marketing collateral created by DigitasLBi. Most significantly, the magazine married the need for accessible listings and content with the core ethos of the program, namely a mission to bring quality arts celebrations to all corners of the city and to get communities excited about participating in diverse art forms with which they may not traditionally engage. Evolving beyond past print brochures, which simply featured listings, the magazine also includes feature stories and short content pieces to complement each category.
“Night Out in the Parks” is part of Mayor Emanuel’s citywide vision for art and culture and a key component of the Chicago Cultural Plan, which was launched by Mayor Emanuel and DCASE in 2012 as the first plan of its kind in more than 25 years. Through the Cultural Plan, the city is making investments in public art, music festivals, films, concerts, exhibitions, and performances.