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Thailand Diaper Industry Outlook to 2018 - Pull up Pant Diapers to Propel the Future Growth

Thailand Diaper Industry Outlook to 2018 - Pull up Pant Diapers to Propel the Future Growth” provides a comprehensive analysis of the market size of the diaper industry in Thailand. Industry has been segmented into two major categories- Baby Diapers and Adult Diapers. The report has highlighted major segments of the baby diaper industry on the basis of Pull up Pants and Tape Diapers, by Age Groups and by Pricing Structure. In adult diaper market, the report has discussed market size in terms of value and volume and market segmentation on the basis of Pull up Pants and Tape Diapers. The report also entails the market share and company profiles of the major players in the baby and adult diaper industry. An analysis of the future of diaper market in Thailand is provided on the basis of revenue of the market over next five years.

Rise in the personal disposable income, enhanced participation of women in the workplace, product innovation and development, deeper penetration in urban areas as well as rural regions and growing acceptance of adult diapers have contributed significantly to diaper industry in Thailand. The diaper market is expected to grow at a CAGR of 11.8% from 2013-2018.

Diapers are one of the fastest emerging retail product categories in Thailand. The diaper market has been categorized into baby diaper market and adult diaper market with a majority contribution of ~% by baby diapers in 2013 in overall diaper market. The baby diaper market has been further segmented into tape diapers and pull-up pant diapers with latter dominating the market with ~% share in 2013. On the basis of age group, baby diapers are classified as per usage from: new born, junior and standard. Standard diapers was the leading segment in the Thailand baby diaper market with ~% share in the market revenue in 2013 followed by junior diapers segment which had a share of ~% during the same year. The new born diaper was the smallest segment in Thailand baby diapers market with a contribution of ~% in terms of market revenues in 2013. The baby diaper market in Thailand has been divided into 3 major price categories notably; economy, mid range and premium price range. Thailand's overall market for baby diapers was valued at USD ~ million in 2013, of which ~% was generated by the sale of premium priced diapers, ~% was accounted by mid-range segment and the rest ~% was held by economy priced diapers.

Though, a small market, adult diapers industry in Thailand has showcased double digit CAGR of 11.4% over the years 2008-2013. Adult diaper segment has historically grown at a higher rate than baby diaper market and will continue to be higher in the future years as well. Adult diapers segment is expected to grow at a CAGR of 12.2% for the period 2013-2018.

High entry barriers due to high business setup costs and brand loyalty among the people prohibit new entrants in the market which give leverage to the existing players. Major players such as Unicharm, DSG Thailand, SCA Hygiene and Fuburg will continue to dominate the diaper market in the future as well.

KEY TOPICS COVERED IN THE REPORT

The market size of the Thailand Diaper Industry, 2008-2013

Market segmentation of Thailand Diaper Industry by baby and adult diapers, 2008-2013

The market size of the Thailand Baby Diaper Industry, 2008-2013

Market segmentation of Thailand Baby Diaper Industry by Pull Up Pants and Tape Diapers, 2008-2013

Market segmentation of Thailand Baby Diaper Industry by Age Groups, 2011-2016

Market segmentation of Thailand Baby Diaper Industry by Pricing Structure, 2013

The market size of the Thailand Adult Diaper Industry, 2008-2013

Market segmentation of Thailand Adult Diaper Industry by Pull Up Pants and Tape Diapers, 2008-2013

Trends and Developments in the Thailand Diaper Industry

Market Share of Major Players in Thailand Baby Diaper Industry

Market Share of Major Players in Thailand Adult Diaper Industry

Company profiles of major players in the Diaper Market of Thailand

Future outlook and projections on the basis of revenue and by baby and adult diapers in Thailand Diaper Industry, 2014-2018


TABLE OF CONTENTS

List of Figures

List of Tables

1.            Thailand Diaper Market Introduction

2.            Value Chain of Thailand Diaper Industry

3.            Thailand Diaper Market Size, 2008-2013

3.1.         By Value, 2008-2013

3.2.         By Volume, 2008-2013

4.            Thailand Diaper Market Segmentation

4.1.         By Product Type (Baby and Adult Diapers), 2008-2013

4.1.1.     Thailand Baby Diapers Market Size, 2008-2013

By Value, 2008-2013

By Volume, 2008-2013

4.1.2.     Thailand Baby Diaper Market Segmentation

4.1.2.1. By Pull up Pants and Tape Diapers, 2008-2018

4.1.2.2. By Age Groups, 2011-2016

4.1.2.3. By Pricing Structure, 2013

4.1.3.     Thailand Adult Diapers Market Size, 2008-2013

By Value, 2008-2013

By Volume, 2008-2013

4.1.4.     Thailand Adult Diaper Market Segmentation

4.1.4.1. By Pull up Pants and Tape Diapers, 2008-2018

5.            Key Growth Drivers for Thailand Diaper Industry

Improving Living & Hygiene Standards

Growing Aging Population

Improving Economic Conditions

Shifting Preferences to Disposable Diapers

6.            Recent Industry Activities in Thailand Diaper Market

Daio Entering Thailand Diaper Industry

Unicharm Opened 2nd Thai Factory

Unicharm Thailand Acquired Diana

Asahi Kasei Opened a Spunbond Plant in Thailand in 2013

7.            Thailand Diaper Market: Trends and developments

Increase in the Demand for Incontinence Products

Sales Growth of Baby Disposable Pull up Pant Diapers

Aggressive Marketing of Diapers by Brands

Rising Expenditure on Healthcare

Shifting Preferences from Traditional Cloths to Disposable Diapers

8.            Major Challenges for Thailand Diaper Market

Volatility in the Prices of Raw Materials

Social and Economic Constraints

Environmental Challenges

9.            Product Improvement and R&D in Thailand Diaper Market

10.          Porter’s Model for Thailand Diaper Market

Threat of Substitute Products

Threat of Entry of New Competitors

Competitive Rivalry within the Industry

The Bargaining Power of Customers

The Bargaining Power of Suppliers

11.          Company Profile of Major Players in Diaper Market in Thailand

11.1.      DSG International (Thailand) PLC

11.1.1.   Company Overview

Corporate Structure of DSGT

Corporate Timeline

11.1.2.   Strategic Direction

11.1.3.   Product Portfolio

Product Segmentation

11.1.4.   Financial Performance, 2008-2013

Revenue Structure Based on Product Type

Revenue Structure Based on Geography

11.2.      Unicharm

11.2.1.   Company Overview

11.2.2.   Strategic Direction

11.2.3.   Product Portfolio

12.2.4    Financial Performance

11.3.      SCA Hygiene

11.3.1.   Company Overview

11.3.2.   Strategic Direction

11.3.3.   Product Portfolio

11.3.4.   Financial Performance, 2010-2013

11.4.      Fuburg

11.4.1.   Company Overview

11.4.2.   Strategic Direction

11.4.3.   Product Portfolio

11.4.4.   Financial Performance, 2010-2013

11.5.      Kimberly Clark

11.5.1.   Company Overview

11.5.2.   Strategic Direction

11.5.3.   Product Portfolio

11.5.4.   Financial Performance, 2008-2013

12.          Market Share of Major Players in Thailand Diaper Industry

12.1.      Market Share of Major Players in Thailand baby Diaper Industry

12.2.      Market Share of Major Players in Thailand Adult Diaper Industry

13.          Thailand Diaper Market Future Outlook And Projections, 2014-2018

13.1.      By Baby Diapers and Adult Diapers, 2014-2018

13.2.      Cause and Effect Relationship between Dependent and Independent Factors Prevailing In Thailand Diapers Industry

14.          Macroeconomic and Industry Factors

14.1.      Personal Disposable Income in Thailand, 2008 – 2018

14.2.      Demographic Distribution of Population on the basis of Age, 2008 – 2018

14.2.1.   Population in the age group of 0-5 years, 2008-2018

14.2.2.   Population in the age group of 65 years and Above, 2008-2018

14.3.      Health Expenditure per Capita in Thailand, 2008 – 2018

14.4.      Birth Rate in Thailand, 2008 – 2018

15.          Appendix

15.1.      Market Definition

15.2.      Market Abbreviations

15.3.      Research Methodology

Data Collection Methods

Approach

Variables (Dependent and Independent)

Multi Factor Based Sensitivity Model

Final Conclusion

15.4.      Disclaimer

LIST OF FIGURES

Figure 1: Value Chain of the Thailand Diaper Industry

Figure 2: Thailand Diaper Industry Market Size on the Basis of Revenue in USD Million and Growth Rate in Percentage (%), 2008-2013

Figure 3: Thailand Diaper Industry Market Size on the Basis of Pieces Sold in Million Units and Growth Rate in Percentage (%), 2008-2013

Figure 4: Thailand Diaper Market Segmentation by Types of Diapers on the Basis of Revenue Contribution in Percentage (%), 2008-2013

Figure 5: Thailand Baby Diaper Market Size on the Basis of Revenue in USD Million, 2008-2013

Figure 6: Thailand Baby Diaper Market Size on the Basis of Pieces Sold in Million, 2008-2013

Figure 7: Thailand Baby Diaper Market Segmentation by Pull up Pants and Tape Diapers on the Basis of Contribution in Percentage (%), 2008-2018

Figure 8: Thailand Diaper Market Segmentation by Consumption by Age Groups on the Basis of Revenue Contribution in Percentage (%), 2011-2016

Figure 9: Thailand Baby Diaper Market Segmentation by Price Structure on the Basis of Contribution in Percentage (%), 2013

Figure 10: Thailand Adult Diaper Market Size on the Basis of Revenue in USD Million, 2008-2013

Figure 11: Thailand Adult Diaper Market Size on the Basis of Pieces Sold in Million, 2008-2013

Figure 12: Thailand Adult Diaper Market Segmentation by Pull up Pants and Tape Diapers on the Basis of Contribution in Percentage (%), 2008-2018

Figure 13: DSG International Thailand PLC Corporate Structure, 2012

Figure 14: DSG International PLC Timeline, 1973-2013

Figure 15: DSG International Thailand Revenue in USD Million, 2008-2013

Figure 16: DSGT Revenue Structure by Baby diaper and Adult diaper on the Basis of Contribution in Percentage (%), 2013

Figure 17: DSGT Revenue Structure by Countries on the Basis of Contribution in Percentage (%), 2013

Figure 18: SCA Hygiene Global Revenue in USD Million, 2010-2013

Figure 19: SCA Hygiene’s Global Sales by Region for Personal Care Products in Percentage (%), 2013

Figure 20: SCA Hygiene’s Global Sales by Product Segment in Percentage (%), 2013

Figure 21: Timeline of Fuburg from 1977-2013

Figure 22: Fuburg Global Revenue in USD Million, 2010-2013

Figure 23: Kimberly Clark’s Global Revenue Break up by Product Segments in Percentage (%), 2013

Figure 24: Kimberly Clark Global Revenue in USD Million, 2008-2013

Figure 25: Kimberly Clark Thailand’s Revenue in USD Million, 2012-2014

Figure 26: Market Share of Major Players in Baby Diaper Market in Thailand on the Basis of Revenue in Percentage (%), 2013

Figure 27: Market Share of Major Diaper Companies in Adult Diaper Market in Thailand in Percentage (%), 2013

Figure 28: Thailand Diaper Industry Future Projections by Revenue in USD Million, 2014-2018

Figure 29: Thailand Diaper Market Future Projections by Baby and Adult Diaper Segment on the Basis of Contribution in Percentage (%), 2014-2018

Figure 30: Thailand Personal Disposable Income in USD million, 2008-2018

Figure 31: Population in Thailand in Million, 2008-2018

Figure 32: Thailand Population (0-5 Years old) in Million, 2008-2018

Figure 33: Thailand Population (65 Years and above) in Million, 2008-2018

Figure 34: Thailand Health Expenditure per Capita in USD, 2008 – 2018

Figure 35: Birth Rate in Thailand, 2008 – 2018

LIST OF TABLES

Table 1: Thailand Diaper Market Segmentation by Types of Diapers on the Basis of Revenue in USD Million, 2008-2013

Table 2: Thailand Baby Diaper Market Segmentation by Pull up Pants and Tape Diapers on the Basis of Revenue in USD Million, 2008-2018

Table 3: Thailand Diaper Market Segmentation by Consumption by Age Groups on the Basis of Revenue in USD Million, 2011-2016

Table 4: Thailand Baby Diaper Market Segmentation by Price Structure on the Basis of Revenue in USD Million, 2013

Table 5: Thailand Adult Diaper Market Segmentation by Pull up Pants and Tape Diapers on the Basis of Revenue in USD Million, 2008-2018

Table 7: DSG International Thailand PLC Product Portfolio by Baby and Adult Diaper Brands          43

Table 8: DSGT revenue structure by Baby diaper and Adult diaper on the Basis of Revenue in USD Million, 2008-2013

Table 9: DSGT Revenue Structure by Countries in USD Million, 2013

Table 10: Timeline of Unicharm from 1961-2013

Table 11: Unicharm Corporation Product Portfolio by Baby and Adult Diaper Brands

Table 12: Timeline of SCA Hygiene from 1929-2013

Table 13: SCA Hygiene Product Portfolio by Incontinence, Baby and Feminie Hygiene Brands

Table 14: Fuburg Product Portfolio by Baby and Adult Diaper Brands

Table 15: Revenue of Major Players in Thailand Baby Diaper Market in USD million, 2013

Table 16: Revenue of Major Players in Thailand Adult Diaper Market in USD million, 2013

Table 17: Thailand Diaper Market Future Projections by Baby and Adult Diaper Segment on the Basis of Revenue in USD Million, 2014-2018

Table 18: Cause and Effect Relationship Analysis between Industry Factors and Expected Prospects in Thailand Diapers Industry

Table 19: Correlation Matrix of Thailand Adult Diaper Industry

Table 20: Regression Coefficients Output

Source: http://www.kenresearch.com/consumer-products-and-retail/specialty-retail-products/thailand-diaper-market-research-report/523-95.html