Global Marketing Resource Management (MRM) Market 2015-2019 is a new research report added by Sandlerresearch.org under the Information Technology category. The report states that the low adoption of MRM solutions among SMEs due to the high cost of software implementation is a challenge for market growth.
The analysts forecast global MRM market to grow at a CAGR of 13.77% over the period 2014-2019. Marketing Resource Management (MRM) is a set of processes that enhance ( through applications such as brand management and financial management tools) an organization’s capabilities for analyzing and optimizing marketing resources (external and internal).
MRM applications enable organizations:
- MRM helps in planning and creating budgets with complete marketing activities and programs that include strategic planning and financial management
- MRM creates and develops all marketing programs and content, including production management
- MRM helps in collecting and managing all the content and knowledge, including digital asset and content management
- MRM fulfils and helps in distributing assets and in content and knowledge management
- MRM helps in measuring, analyzing, and optimizing marketing performance, including analytics
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Covered in this Report
The report includes the present scenario and growth prospects of the global MRM market for the period 2015-2019. The report defines the revenue generated from the following applications:
- Marketing reporting and analytics
- Project management software
- Financial management software
- Capacity management software
- Others (Brand and production management software)
The report, Global MRM Market 2015-2019, has been prepared based on in-depth market analysis with inputs from industry experts. The report covers the Americas, APAC, and EMEA; it also covers the market landscape and its growth prospects in the coming years. The report includes a discussion of the key vendors.
- Infor Orbis Global
Other Prominent Vendors
- Central Desktop (PGi)
- Code Worldwide
- MarketingPilot (Microsoft)
Key Market Driver
- Increased Use of Marketing
Key Market Challenge
- Low Adoption of MRM Solutions among SMEs
Key Market Trend
- Increased Focus on Digital Media
Key Questions Answered in this Report
- What will the market size be in 2019 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
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