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MOHAWK GROUP UNVEILS REFRESHED RESILIENT PRODUCT LINE AT NEOCON

CALHOUN, Ga. June 9, 2014— Mohawk Industries, the world’s largest flooring manufacturer, has developed a reputation for delivering the industry’s most innovative technologies.  Building off of the Company’s financial backing as well as its leadership in flooring design, Mohawk Group is launching a refreshed, foundational offering of Luxury Vinyl Tile to add to its established collection of resilient products. The company’s newest introductions present a full-service offering for all segments and will be on display in the Mohawk Group showroom (#3-377).

“For the first time in the company’s history, Mohawk Group is in a position to bring to market a comprehensive offering of resilient products, including LVT, rubber and PVC-free composite tile, in a variety of installation formats,” said Dave Thoresen, senior vice president of resilient at Mohawk Group. “The resilient category continues to grow and thrive within the commercial markets and we feel that our reinvigorated product line will be incredibly well-received by the A&D community as well as end-users.” 

Today’s projects use multiple product types, and in an effort to deliver total flooring solutions, it is important that color lines across flooring categories allow for easy transition between soft and hard surface. Mohawk Group’s design studio is responsible for development of broadloom, carpet tile and LVT product collections, which ensures unity between all of the company’s product offerings.

“Not only are these products on the forefront of design, we are also launching all of our new LVT with inventory support as part of our Quickship program,” added Thoresen. As job schedules are becoming tighter, designers often find themselves in a pinch and need products on short notice. Mohawk’s Quickship program provides instant access to hundreds of ready-to-order flooring products with significantly reduced lead times, which maximizes efficiency in the design and delivery processes.

In addition to its show-stopping WHY Y and Hot & Heavy collections, Mohawk Group is also featuring Global Entry and Graniac at Neocon. The Global Entry collection features a variety of wood planks and concrete inspired tiles in a highly styled larger size format.  Antiek and Morikato travel the globe to bring hardwood species from across the planet while Sereno and Shikumen offer new large-scale rectangular formats in linear and organic concrete-inspired visuals. Featuring rustic visuals and a well-rounded color line including popular grey tones, Graniac is a light commercial product with upgraded features and is included as the coordinating LVT option in Mohawk Group’s comprehensive senior living Memoir Collection.  Made with 100 percent virgin vinyl material, both Global Entry and Graniac are FloorScore® certified and Red List Chemical-free. Additionally, the application of M-Force™ Enhanced Urethane prevents wear-through and extends the life of the floor.


About Mohawk Group

Mohawk Group, the world’s leading producer and distributor of quality commercial flooring, delivers industry-leading style, cutting-edge innovation, unmatched service and superior sustainability. As the commercial division of Mohawk Industries, Mohawk Group has a heritage of craftsmanship that spans more than 130 years. The company’s enduring family of brands—Mohawk, Karastan, and Durkan—are widely regarded as the most trusted names in the commercial flooring business. Together, these brands function beautifully, delivering the perfect flooring solution for all markets and price points. Rounding out its esteemed product offering, the Mohawk Group also offers a full spectrum of hard surface flooring products and installation accessories that exceed the most rigorous performance standards. For additional information about its proven design solutions, and to learn more about what is next from Mohawk, visit www.mohawkgroup.com or call (800) 554-6637. Connect with Mohawk Group on Facebook, Instagram, Twitter and Pinterest.