ELSA AND ME Celebrates its New Fall Collection Wednesday at Storefront Ten Eyck

Sip, savor and shop in the name of ELSA AND ME’s brand new fall designs tomorrow at Storefront Ten Eyck. Party goers are invited to join founder Maja Svenssonalong with made-in-NYC accessories brands Knotty Galand By Natalie Frigo for an evening of one-night-only shopping discounts, cocktails, creamy bites from Phin and Phebes Ice Cream, music by Linda Draper and networking with NYC businesswomen. Guests will be among the first to view ELSA AND ME’s latest additions and will have the opportunity to receive custom fittings. Ticket reservation is required and includes personal branding ideas from live mannequins, entry to a raffle prize drawing featuring pieces from Knotty GalTed & HoneyNatalie FrigoEco Closet and more.

WHEN: Wednesday, September 4, 2013 6-8 PM

WHERE: Storefront Ten Eyck

324 Ten Eyck Street

Brooklyn, NY 11206


COST: $10

Purchase tickets here:

ELSA AND ME wishes to recognize and thank the following sponsors for their generosity: Storefront BushwickPhin and Phebes Ice CreamLinda DraperKnotty GalNatalie FrigoEco ClosetTed and Honey, and media sponsorBushwick Daily.


The elegance that garments by ELSA AND ME exude are molded after that portrayed by founder Maja Svensson’s Grandma Elsa. The made-to-order garments are hand-sewn in NYC's garment district using organic cotton twill fabric and can be customized to fit any shape. There are two versions of the ELSA dress available, the original 3/4 sleeve ELSA and the recently launched sleeveless ELSA. The ELSA tie and both variations of the ELSA dress are available in nine colors: Dusty Black, Vanilla White, Midnight Blue, Power Red, Sunny Wheat, Sweet Potato, Butter Cream, Hibiscus and Berry. ELSA AND ME garments are sold exclusively online or through designated sales ambassadors. Garment recipients should allow 2-8 weeks for delivery.

About By Natalie Frigo

Natalie Frigo's passion is creating unique, heirloom jewelry that treasures the extraordinary beauty in every client. Sculpting all of the designs by hand in her lower Manhattan studio, Natalie personally attends to each detail using the ancient practices of metalsmithing and 'cire perdue' (also known as lost-wax casting). The organic forms are then handcast and finished using only recycled metals and personally selected, ethically sourced gemstones. All work, every step of the way, is done in New York City. Natalie's inspiration ranges from early metallurgy and textile design to recent architectural developments, culminating in a collection that is contemporary, but by referencing venerable artifacts, also feels timeless.

About Knotty Gal

As the brainchild of NY-based mother-daughter duo Nur-E Gulshan Rahman and Nur-E Farhana Rahman, Knotty Gal is the producer of one-of-a-kind knotted, handmade accessories for a cause. Delightfully “knotty” by nature, the line is equally as “nice” in purpose as the idea sprang up from the founders’ desire to raise funds for an all girls' school in Bogra, Bangladesh. The institution, the Bhandari Girls' School, was founded in 1962 by Nur-E Farhana’s great-grandfather and was the first all-girls school in the region. Visiting the school in 2011 and taking heed of the dismal shape it was in, Nur-E Farhana and her mother decided to combine their creative passions with their desire to help and fashioned an accessories line that would resonate with knotty gals everywhere. A portion of all Knotty Gal proceeds directly benefits the Bhandari Girls’ School. 

About Storefront Ten Eyck

Storefront Ten Eyck is directed by artist Deborah Brown. The mission of the gallery is to show the work of emerging Bushwick artists and to revisit the work of established artists. Storefront Ten Eyck is located in a former factory in East Williamsburg/Bushwick, a thriving arts community that is home to 50 galleries, many run by artists.

CONTACT: Porsha Thomas, 214.927.5960, for ELSA AND ME