Miracle Mile Shops Appoints Laura Lake Assistant Director of Marketing

LAS VEGAS – Miracle Mile Shops at Planet Hollywood Resort & Casino welcomes Laura Lake as assistant director of marketing.

In this new role, Lake will work with the senior director of marketing to continue reinforcing Miracle Mile Shops’ brand as the premier shopping, dining and entertainment center on the 50-yard line of the Las Vegas Strip. Her responsibilities will include customer service management, tourism outreach and merchant relations. Additionally, Lake will assist with the content development of store promotions on the center’s website, social media platforms and other advertising and marketing materials.  

“Laura’s expertise in brand marketing, event management and media relations coupled with her extensive knowledge of the retail industry makes her the ideal candidate for this role and a great addition to our team,” said Miracle Mile Shops’ General Manager Jerry Irwin. 

Born and raised in Plymouth, Massachusetts, Lake decided at an early age to pursue marketing after seeing how successful her father had been in the field. With a clear vision of her path, Lake went on to graduate from Providence College with a Bachelor of Science in Marketing. Currently, Lake resides in Las Vegas with her husband and two young sons and enjoys traveling, baking, shopping and spending time with her family. 

For more information on Miracle Mile Shops, visit

About Miracle Mile Shops:

Miracle Mile Shops at Planet Hollywood Resort & Casino is a 1.2 mile retail/entertainment complex at the heart of the famed Las Vegas Strip featuring 170 specialty stores, 15 restaurants and live entertainment venues. The center is home to PBR Rock Bar & Grill, boasting a Strip-side location with excellent food, drinks and bull riding; M·A·C Cosmetics, a leading brand of professional cosmetics; H&M; UK-based global retailer French Connection; Sephora; Chicago popcorn legend Garrett Popcorn Shops’ only Las Vegas location; GUESS; Urban Outfitters; True Religion Brand Jeans; 15,000-square-foot bar and restaurant Cabo Wabo® Cantina; Las Vegas’ very own Sin City Brewing Co.; Club Tattoo, featuring some of the best tattoo artists and body piercers in the nation; the first House of Hoops by Foot Locker in the city; as well as a multi-million dollar fountain show.  Miracle Mile Shops is owned by Tristar Capital and RFR Holding LLC, in conjunction with leasing and marketing consultant Robert K. Futterman & Associates LLC. 

Miracle Mile Shops is open 10 a.m. - 11 p.m. Sunday – Thursday and 10 a.m. – midnight Friday – Saturday. For more information, call (888) 800-8284 or visit Keep up with the latest Miracle Mile Shops news via Facebook, Twitter, Instagram and YouTube.


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