The markets for the digital dentistry products are highly competitive. The competitive factors are features, reliability, brand name recognition, distribution network, customer service, and price. The product cycles are shortening. Vendors work to develop, complete testing, obtain regulatory approval and sell commercial quantities of new products in a timely manner.
Digital dentistry markets for low iron glass at $444.6 million in 2010 are expected to reach $1.2 billion by 2017. Growth is expected to achieve marked improvements in the efficiency of dentist clinician care delivery and the longevity of crowns and bridges.
The digital dental CAD/CAM systems, digital dental x-ray, laser, and scanner markets are characterized by changing customer needs. Change relates to efficiencies provided by the technology. As the technology becomes improved, systems are more modern units are offered. Vendors are positioning to extend core technologies to new applications and anticipate and respond to emerging standards, business models, service delivery methods and other technological changes.
Digital Dental CAD/CAM systems are priced to sell equipment and software. Sales include the parts and printing services business. Services suppliers are operating on a local level. Success depends on the ability to enhance existing products and services. New products and services are introduced on a timely basis. Vendors seek to provide cost-effective solutions.
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According the Susan Eustis, principal author of the study, “factors driving this market include achievement of higher capability for efficient care delivery by dentists. Fewer visits are needed to install crowns and bridges, creating incentive and ROI for practicing dentists to move to digital dentistry. Increased demand for better dentistry and more aesthetic outcomes is a significant market trend. Systems implementations are dependent on patients having disposable income that they are willing to invest in their teeth.”
The ability to grow 3D content-to-print solutions through global services depends on having trained, capable services representatives all over the world. This is not so easy. The strategy depends on combining organic growth with acquisitions. A services strategy is needed to enable imparting the latest technology to customers Services work may occur months or years in advance of customer abilities to invest in new printers. The opportunity to build brand awareness will pay off in customer loyalty in the long term, only if the brand has superior technology.
Accelerating 3D printer penetration through channel expansion and new products will provide a growing installed base to enable higher revenues from recurring sales of print materials and services. The ability to build a strong customer base depends in part on the ability to offer products at vastly reduced prices to buy the customer base in anticipation of building a supplies business. In some cases other companies are better able to manage a supplies business because the corporate culture and the customer contacts permit bundling a large number of different supplies.
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Table Of Content Of Digital Dentistry Market:
DIGITAL DENTISTRY EXECUTIVE SUMMARY
Digital Dentistry Market Driving Forces
Digital Dental Systems Market Shares
Digital Dental Market Forecasts
1. DIGITAL DENTISTRY MARKET DESCRIPTION AND MARKET DYNAMICS
1.1 Digital Dentistry: Dental CAD / CAM Systems
1.1.1 Healthy Dental Presence
1.1.2 Dental CAD/CAM Systems
1.1.3 Sirona CEREC In-Office Application Advantages
1.1.4 Copings And Bridge-Frameworks
1.2 Global 3D Content-To-Print Solutions
1.2.1 3D Content-To-Print Solutions Growth strategy
1.3 Dental CT Scans: CBCT
2. DIGITAL DENTISTRY MARKET SHARES AND MARKET FORECASTS
2.1 Digital Dentistry Market Driving Forces
2.2 Digital Dental Systems Market Shares
2.3 Digital Dental CAD/CAM Systems Market Shares
2.3.2 Sirona CEREC Materials - Versatile / Biocompatible
2.3.3 3D Systems
2.4 Digital Dentistry x-Ray Software Market Shares
2.4.2 Sirona / Schick
2.4.4 3M ESPE
2.4.5 Planmeca Group
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