Dog Tag Art Performs Random Acts of Kindness At Shelters Across the States

Dog Tag Art™ travels across the country on a "To the Rescue, Superhero Tour," performing random acts of kindness at shelters, and bringing awareness to the importance of IDing pets.

For Jack Carrier, the owner of Dog Tag Art, donating more than 6,000 custom tags to shelters over the last several years has been one way to support the company mission of “keeping best friends together” through proper pet identification, but he wanted to do more.

"We love supporting shelters through our Tag Donation and Checkout Donation programs, but I felt like there was more I could do on a personal level to help," he said.

So Carrier hatched a plan: get a van and take it on a cross-country trip to shelters all over the US. At each stop, Dog Tag Art would perform a random act of kindness by donating a batch of custom tags, sponsor a hard-to-adopt animal, and help promote the shelter via Dog Tag Art's 70,000 Facebook fans.

The tour was dubbed the "To the Rescue Superhero Tour,"and Carrier set off, along with ev;'?ent coordinator, Sarah Gibson, in a custom-wrapped Sprinter van and headed west, visiting Animal Friends in Pittsburgh, PA, and then on to the Humane Society of Boulder Valley in Colorado. 

At Second Chance in Montrose, Colorado, Jack met Pippi, a 10 year old three-legged special needs dog with hearing loss and visual impairment. Pippi came to Second Chance after her owner had to go into a nursing home and was waiting for her “second chance,” at a loving home. After Dog Tag Art paid for Pippi's adoption fee, Karen Rae Shaw, Pippi's foster mom, decided to make it official and adopt Pippi.

“We plan to make the last years of Pippi's life the best ones, and are thankful to Dog Tag Art for taking care of her adoption fee. That freed up money in our budget to get her a backpack so she can tag along on hikes,” said Shaw.

"With our To the Rescue, Superhero Tour, we have the chance to support the real superheros--the rescue animals, like Pippi---and give back to the shelters that work so hard to give these animals a better life," said Carrier.

“It's been really rewarding, and we're excited to keep going!”

Carrier plans to make stops to shelters in and around Utah, including a stop at Best Friends Animal Sanctuary, and then on to Nevada, California, Oregon, and Washington.

Animal rescues and organizations who are interested in having Dog Tag Art visit their location can submit their request to join the tour at and email to get involved. For updates on the tour, and for photo dispatches along the way, follow Dog Tag Art on Instagram at

About Dog Tag Art

Dog Tag Art makes high-quality personalized pet ID tags featuring a sturdy recycled steel core and permanent graphics. Customers can go to to design their own one-of-a-kind tags using custom text, personal photos or imagery, or select from hundreds of artist-submitted tag designs. Dog Tag Art has been featured on Regis and Kelly, as well as in publication including The New York Post, and Dog Fancy.