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BRITA TO PROMOTE HEALTHY LIFESTYLE THROUGH NEW CAMPAIGN: H(EALTH)2O

Contact: Katerina Perich
E-mail:    kperic1@students.towson.edu
Phone:    443-421-0661
Interviewee: Markus Hankammer            


BRITA TO PROMOTE HEALTHY LIFESTYLE THROUGH NEW CAMPAIGN: H(EALTH)2O
Making health fun one city at a time.

Overview:

  • BRITA’s new campaign is set to launch Summer 2015
  • The goal is to inspire audiences to drink more water and make healthier lifestyle choices
  • New advertisements will be created including billboards and television commercials
  • Will promote the benefits of drinking water through advertising, events, and tangible materials (brochure, etc.)
  • Along with promoting healthy lifestyles, the campaign will promote BRITA products in hopes of increasing sales and gaining a larger consumer base
  • Nationwide events: Set up booths at health expos, tour campus’ and hold keynotes, giveaways, and events encouraging students to participate, and hold public “field days” in local parks to get communities involved and interacting with each other through healthy activities




Quotes:

  • “We want to influence those who don’t drink much water or use Brita products to try them out”
  • “We hope to do this by bringing these products to local campuses, holding nationwide events where the public can actually try our products, and by changing the way we advertise to reach multiple audiences”
  • “We’re all about bringing the community together”
  • “With these field days, we believe that it’s the best way to get people active, involved, and interested in our products”


Twitter Pitch: @BRITA: Trying to be healthy can be hard, and we get that!  Come join us this summer as we make being active fun and exciting, on our quest to promote healthier lifestyles one city at a time!”

Keyword Tags: BRITA, water, filter, health, healthy, active, summer

Description: Brita is a company built on consumer relations, environmental awareness, and cleaner, healthier decisions.  Brita offers a wide range of products that provide consumers with the most positively beneficial experience, including: water filters, water bottles, pitchers, and dispensers.  Not only are these products highly recommended, they are also affordable, durable, and promise consumers a lifetime of clean water, while also making the environment a better place.