BRATTLEBORO, Vt. – BS&L’s new location in Brattleboro opened Monday, Aug. 31, and is the latest entirely solar-powered bank branch operated by BS&L, which became the first completely solar-powered bank in Vermont earlier this year.
To celebrate its new branch, WP and Brattleboro Savings & Loan devised Brattorama, a community-based game that charged area residents with collecting game pieces from various businesses and adding them to a game board to win prizes. More than 30 North End businesses have signed on as Brattorama partners, each with their own spot on the Brattorama game board and stickers that can be collected to win prizes ranging from gift certificates to a $1,000 Savings CD from BS&L.
“The North End is a key part of Brattleboro’s business community,” said Dan Yates, president and CEO of BS&L, “and we have a lot to celebrate with the opening of this new branch. Not only have we further expanded our solar footprint, but we’re better positioned than ever before to serve all of the residents and businesses of the greater Brattleboro area.”
Materials created included physical game boards that were made available at BS&L branches and partner businesses, as well as via insert in two local print newspapers; point-of-sale materials, and game pieces for each business; web-based advertisements; social media content including Brattorama imagery specific to each participating business, and a logo featuring a cartoon illustration inspired by BS&L President and CEO Dan Yates.
About Winstanley Partners
Winstanley Partners is a marketing, creative design, communications, and interactive agency located in the Berkshires of Massachusetts. For more information, visit winstanley.com, or call 413.637.9887.