NEW YORK, April 22, 2014 – Pitney Bowes Inc. today announced the appointment of global marketing and technology agency DigitasLBi as its agency of record for digital strategy.
DigitasLBi will lead Pitney Bowes’ digital strategy while the firm also undertakes a rebranding initiative. The brand repositioning is a comprehensive global undertaking to continue the company’s trusted global mail business, while embracing digital opportunities in the marketplace. FutureBrand, a global brand consultancy firm, will lead branding strategy and execution.
The global technology company provides shipping and mailing solutions, data management software, and location intelligence offerings, powering billions of physical and digital transactions in the connected and borderless world of commerce. Today, over 1.2 billion people worldwide use Pitney Bowes location intelligence solutions when checking in on Facebook, or using location-sharing features on Twitter and other social media platforms.
“We selected DigitasLBi for their global scale, B2B expertise and digital perspective,” said Bill Borrelle, SVP of Brand Strategy and Integrated Marketing Communications, Pitney Bowes. “They have the passion and the energy to help us transform Pitney Bowes.”
“For almost a century, Pitney Bowes has been the trusted source for mailing and shipping solutions,” said Tony Weisman, CEO of DigitasLBi North America. “DigitasLBi is thrilled to partner with this iconic brand to continue their legacy work, while unlocking their digital potential. We look forward to reaching new audiences and consumer opportunities to support Pitney Bowes’ bright future in digital commerce.”
Pitney Bowes is a global technology company that provides shipping and mailing solutions, data management and engagement software, location intelligence offerings, and small business mailing and marketing solutions for over 2 million customers around the world.
Pitney Bowes: Every connection is a new opportunity™. www.pb.com.
DigitaslBi is a global marketing and technology agency that transforms businesses for the digital age. We help companies of all shapes and sizes decide What’s Next… and then we take them there. Also a top ten global agency, DigitasLBi is comprised of 6,000 digital and technology experts across 40 offices in 25 countries worldwide.
DigitasLBi is a member of Publicis Groupe [listed on the Euronext Paris Exchange – FR0000130577 – and part of the CAC 40 index] is the world’s third largest communications group. With approximately 60,000 professionals spanning 108 countries on five continents, Publicis Groupe offers local and international clients a complete range of communications services. Web site: www.publicisgroupe.com.