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Minimize Exposure, Maximize Adventure with Sun Protective Clothing

Whether you're on a day trip or a three week expedition, your clothes need to perform. One of the ways they can perform for you is by providing sun protection. 

CONSTANT, EASY PROTECTION
With sun protective clothing, as long as the fabric covers your skin you are protected all day long. The more intense the sun, the higher the rating you should wear, especially if you will be out for an extended period of time. The intensity of the sun is affected by your proximity to the equator, the time of day, the altitude, cloud cover, and reflective surfaces.

While traditional sunscreen provides protection, it only protects against UVB (burning) rays. Unless it says Broad Spectrum, it likely doesn't stop UVA rays, which cause skin cancer. Sunscreen also needs to be applied at least 20 minutes before going outside, and reapplied often. It also isn't easy to travel with, and is often more expensive at your destination.

UPF is used to rate the sun protectiveness of fabric, and applies to both UVA and UVB rays. Ratings run from UPF 5-50, with 8 being the rating for an average cotton t-shirt. ExOfficio's sun protective clothing ratings start at UPF 20+ and go up to 50+ UPF, depending on the piece.

STAYING COOL IN THE HEAT
While long sleeves and pants may seem counter-intuitive in the heat, wearing loose, full coverage clothing actually keeps you cooler. Fabric absorbs and disperses heat, while cool air circulates between fabric and skin. Many styles of ExOfficio sun protective clothing also feature ventilation systems to increase air circulation. Additionally, styles in ExOfficio's Sol Cool line feature IceFil fabric, which uses Xylitol to convert sweat and moisture into a coolant by pulling heat away from the skin, cooling skin temperature by up to 5 degrees F, while providing 50+ UPF sun protection. 

Some new women's items in ExOfficio's collection of sun protective clothing for Spring 2015 include:

ExOfficio's lightest weight shirt, featuring a fun plaid and feminine detailing that pairs with everything. The ultralight fabric wicks moisture, dries fast, and feels great whether traveling or trekking. UPF 50+ sun protection. MSRP $95. 

Kukura Skort
Made with lighweight, water-resistant, quick-drying stretch fabric it can be worn from trail to town with technical style. Interior shorts feature Sol Cool fabric to keep you cool. UPF 50+ sun protection. MSRP $70.

Sol Cool Dress
Quick-drying and lightweight, this flattering tank dress is made with odor-resistant stretch Sol Cool fabric with Icefil, converting sweat and moisture into a coolant by pulling heat away from the skin, cooling skin temperature by up to 5 degrees F.  UPF 50+ sun protection. MSRP $60.

To see ExOfficio's collection of sun protective clothing for men and women, including the Sol Cool Ultimate Hoody (shown below) visit: 



About ExOfficio®
ExOfficio believes that the magic of travel, whether you seek different cultures, epic scenery or the thrill of the unknown, is a chance to create perspective and vitality by opening your mind to the wonders of the world. Since 1987, ExOfficio has celebrated the traveler by crafting garments that allow one to experience the world unhindered. Intelligently designed products with tangible benefits—including the best-selling Give-N-Go® underwear collection and lightweight, wrinkle-free fabrics with bug, sun and water protection—are focused on one goal: comfortable performance. ExOfficio is sold internationally, online and in specialty outdoor and travel stores, including five of their own flagship stores in the U.S. For more information about ExOfficio, visit www.exofficio.com.

About Jarden Corporation, ExOfficio’s Parent Company
Jarden Corporation is a leading provider of a diverse range of consumer products with a portfolio of over 120 trusted, quality brands sold globally. Jarden operates in three primary business segments through a number of well recognized brands, including: Outdoor Solutions: Abu Garcia®, AeroBed®, Berkley®, Campingaz® and Coleman®, ExOfficio®, Fenwick®, Greys®, Gulp!®, Hardy®, Invicta®, K2®, Madshus®, Marker®, Marmot®, Mitchell®, PENN®, Rawlings®, Ride®, Sevylor®, Shakespeare®, Stearns®, Stren®, Trilene®, Völkl®, Worth® and Zoot®; Branded Consumables: Ball®, Bee®, Bernardin®, Bicycle®, Billy Boy®, Crawford®, Diamond®, Dicon®, Fiona®, First Alert®, First Essentials®, Hoyle®, Kerr®, Lehigh®, Lifoam®, Lillo®, Loew Cornell®, Mapa®, NUK®, Pine Mountain®, ProPak®, Quickie®, Spontex®, Tigex® and Yankee Candle®; and Consumer Solutions: Bionaire®, Breville®, Crock-Pot®, FoodSaver®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain®. Headquartered in Florida, Jarden ranks #356 on the Fortune 500 and has over 30,000 employees worldwide. For further information about Jarden, please visit www.jarden.com.