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OneCommand Announces New Approach to Conquest Marketing

The newest product in OneCommand’s arsenal, Email in Motion Plus, targets in-market buyers utilizing a multi-channel digital approach.

Cincinnati, OH – August 5th, 2015 – OneCommand (www.onecommand.com), the leading Customer Marketing & Loyalty Automation Platform™, Customer Relationship Management solution, and Social Media and Reputation Management Program for auto dealers, introduces Email in Motion Plus, a first of its kind conquest product. Email in Motion Plus couples email marketing and social media advertising to drive purchase behavior and exponentially extend the reach of a dealership’s conquest campaign.

Email in Motion Plus delivers a targeted solution for auto dealerships looking to acquire new business and pairs digital communications together, ultimately driving down the cost to conquest. OneCommand’s Email in Motion Plus communicates with in-market buyers with a dealer branded, optimized email piece, then retargets these buyers through complementary social media advertising to drive increased response rates and demonstrate true ROI. With AutoIntelligence™, OneCommand’s proprietary database technologies and best practices, dealers only target buyers who have opted in to receive dealership communications and are in the market to purchase a vehicle in the next six months.

“If you’re looking to take your conquest marketing to the next level, then look no further. At OneCommand, we are very excited to introduce Email in Motion Plus. It is the only application in the marketplace today that captures opted-in, ready-to-buy prospects and delivers a multi-channel digital campaign to drive them to purchase from your dealership. Email in Motion Plus is proven to drive brand awareness with dealer-branded campaigns, engage potential buyers with relevant, timely marketing, and drive down the cost of sale. In fact, we’ve seen enrolled dealers increase conquest ROI when pairing email marketing with social media advertising,” states Jeff Hart, President and CEO at OneCommand.

Email in Motion Plus is a OneCommand TrafficAccelerator solution that provides enrolled dealers a proven multi-channel conquest strategy by finding their ideal, in-market buyers, targeting them with eye-catching, dealership-branded marketing, and influencing purchase behavior. All TrafficAccelerator solutions complement the OneCommand Customer Marketing & Loyalty Automation Platform™, a proprietary program for delivering consistent results in a dealership’s Sales and Service Departments. By leveraging OneCommand’s AutoIntelligence™, each enrolled dealership maximizes results, reduces marketing costs, and increases return on investment to keep them ahead of their competition.

About OneCommand (www.onecommand.com)
OneCommand is the industry leader in deploying leading-edge communications, easy-to-use CRM solutions, and social media and reputation technology. Its platform and solutions are proven to increase response rates, drive traffic, lower marketing costs, create accountability, and improve workflow for enrolled dealerships. For more than a decade, OneCommand’s proven platform has been delivering targeted, turn-key, and trigger-based results. Every auto dealership is looking for an advantage. OneCommand is the successful dealer’s secret weapon.