New Release - Full Service Restaurants Market in US - April 2014

Full service restaurants face many obstacles preventing traffic which will need to be rectified in order to boost sales. Such issues include menus that don’t reflect the changing needs of consumers, outdated branding, a perception of poor value, and limited healthful options. In response, operators can expand dayparts and item formats; undergo renovations and reimaging; utilize deals, discounting, and portioning; and offer better-for-you options focusing on a variety categories.

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Scope and Themes

  • What you need to know
  • Definition
  • Data sources
  • Consumer survey data
  • Abbreviations and terms
  • Abbreviations
  • Terms

Issues and Insights

  • Menu expansion: The most effective strategies for full service menus
  • The issues
  • The implications
  • Rebranding: Approaches to successfully attract customers
  • The issues
  • The implications
  • Value: How sit-downs can compete with low-priced dining options
  • The issues
  • The implications
  • Better-for-you: Providing healthy options that are attractive to consumers
  • The issues
  • The implications

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