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Data Shared Business Models, Plan Opportunities and Pricing Strategies

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Data Sharing services - a new trend - which has been introduced by a number of MNOs worldwide. As the number of Tablets, Laptops and Smartphones per household has multiplied, operators have started to introduce shared usage plans to be used by the multiple devices or users.

Operators seek to monetise the connected device opportunity by bringing shared-data market plans that permit users to sign up to a single service plan and share the inclusive data allowance across a number of different devices, such as a smartphone, a tablet and a router, owned by one or multiple users.

The report published in PowerPoint is accompanied by a comprehensive tracker of 73 shared-data offerings and their specifics. It looks in detail at the shared-data plan opportunity, business models and pricing structures.

Report Structure

  • Background/Introduction
  • Shared-Data Plans Drivers
  • Statistics of 73 Shared-Data Plans Globally
  • Business Models
  • Further Discussion Points
  • Marketing Messages
  • Marketing Material used by operators
  • Executive Summary

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Tracker

The Tracker available in Excel and allowing for comparisons of the following fields:

  • Country/Region/Operator
  • Service name
  • Business Model
  • Max No of SIMs
  • Max Nos of users
  • Additional SIM(s) can use voice, SMS, data
  • Additional SIM(s) data allowance
  • Off-off fee per additional phone SIM (LC/USD)
  • Monthly fee per additional phone SIM (LC/USD)
  • Off-off fee per additional tablet SIM (LC/USD)
  • Monthly fee per additional tablet SIM (LC/USD)
  • Off-off fee per additional data-only device SIM (LC/USD)
  • Monthly fee per additional data-only device SIM (LC/USD)
  • Marketing Message
  • Compatibilities and restrictions

Operators analysed

Albania/Vodafone; Australia/Telstra; Bahrain/Viva; Belgium/Mobistar; Belgium/Mobistar; Belgium/Base; Canada/Bell; Canada/Bell; Canada/Rogers; Canada/Telus; Cyprus/MTN; Denmark/TDC; Denmark/Telenor; Denmark/Telia; Egypt/Vodafone; Estonia/EMT; France/Orange; France/SFR; Germany/T-Mobile; Germany/Vodafone; Germany/Vodafone; Germany/O2; Greece/Cosmote; Greece/Vodafone; Hong Kong/China Mobile Hong Kong; Hong Kong/3; Hong Kong/SmarTone; Hong Kong/PCCW; Hong Kong/CSL (1010); Hungary/T-Mobile; India/Reliance; Ireland/O2; Italy/TIM; Japan/NTT Docomo; Kuwait/Viva; Malaysia/Maxis; Malaysia/U Mobile; Netherlands/KPN; Netherlands/Vodafone; New Zealand/2degrees mobile; Nigeria/Etisalat; Norway/Netcom; Norway/Telenor; Portugal/Nos; Portugal/Portugal Telecom; Saudi Arabia/STC; Saudi Arabia/Zain; Saudi Arabia/Mobily; Saudi Arabia/Mobily; Singapore/Singtel; Singapore/StarHub; Singapore/StarHub; Singapore/M1; Slovenia/Telekom; South Africa/Vodacom; South Africa/Telkom Mobile; Spain/Movistar; Spain/Movistar; Spain/Vodafone; Spain/Orange; Spain/Yoigo; Spain/Yoigo; Sweden/Telenor; Sweden/Telenor; Sweden/Telia; Sweden/Telia; Thailand/DTAC; Thailand/AIS; Turkey/Turkcell; UAE/Du; UK/EE; USA/AT&T; USA/Verizon Wireless;

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