JSB Market Research - Consumer Trends Analysis - Italian Savory Snacks Market

Key Findings

The Italian Savory Snacks market volume is the smallest across major global markets.

Hectic lives and economic uncertainty, leading to raised stress levels, will continue to motivate consumption of Savory Snacks in Italy.

Consumption of Savory Snacks products among Italians was driven by the pursuit of fun and indulgence.

With an increasing number of consumers aged 55 and over, healthier version of snacks will help to target adjusting eating patterns.


Understanding Consumer Trends and Drivers of Behavior in the Italian Food Market identifies the key demographic groups driving consumption, and what motivates their consumption. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.

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Table of Content:-

Category classification and demographic definitions

Market context
Indulgence and experience seeking are driving the Savory Snacks consumption in Italy
The Italian Savory Snacks market has a value of EUR 806.6 million and is forecast to register steady growth
Potato Chips account for the highest category share by volume in the Italian Savory Snacks market
There were 3.8 billion Savory Snacks occasions in Italy in 2012, with consumption higher among Older Consumers
Italian is a low value low volume Savory Snacks market
The Italian Savory Snacks market is the smallest across major global markets, in volume terms

Demographic cohort consumption patterns
Italian women are over-consuming Savory Snacks compared to males
Older Consumers are under-consuming Savory Snacks
There is a similar consumption frequency pattern among males and females in Italy
Moderate to Heavy consumption is common across all age groups with Heavy consumption highest among Tweens and Early Teens

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