Verde Brand Communications
Seattle, WA (Oct. 1, 2015) — Madshus, the world’s leading performance Nordic ski company, is pleased to announce that Olympian and US Nordic Ski Team Member, Ida Sargent has signed an exclusive deal with Madshus skis and boots. The deal is effective October 1st, 2015 and will see Sargent race on Madshus equipment for the upcoming World Cup season.
“I tested Madshus skis and boots for the first time this summer and was immediately blown away! The skis were fast and very responsive underfoot, and the control of the Super Nano boot is impressive! I am very excited to join the Madshus team and am looking forward to an awesome winter,” stated Sargent.
Since being named to the US Ski Team in 2011, Sargent, a sprint specialist, has amassed over 75 World Cup starts, posted numerous Top 10 finishes, and achieved a career best 5th place finish in the Classic Sprint event in Ruka, Finland in 2014.
“We’re thrilled to be welcoming Ida to the Madshus family. She’s proven herself a standout athlete on the US Ski Team with an impressive list of results, and we’re confident she’s poised for great future success on the international stage. Her personality and work ethic are a great fit for our brand,” stated Chris McCullough, Madshus USA Brand Director.
Hailing from Orleans, Vermont and a graduate of Darmouth College, Sargent joins Madshus’ elite roster of World Cup athletes, including fellow US Ski Team members: Noah Hoffman, Caitlin Gregg, and Bryan Fletcher.
To learn more about Madshus and its team of athletes, please visit www.madshus.com.
The world’s oldest ski brand, Madshus’ Norwegian heritage dates back to 1906. From the original woodworking craftsmanship of its founder, to today’s state of the art production processes and materials, Madshus is the standard to which all other Nordic skis are held. Whether for World Cup level racing, fitness skiing, cruising, metal-edge touring, or cross-country downhill, Madshus continues to apply that same keen craftsman’s eye to each ski, boot, and pole it produces. Over 100 years since it’s founding, Madshus’ storied commitment to the art and craft of ski making resonates today in the same consistent standard of excellence all performance Madshus skiers have come to expect. Madshus is a member of the K2 Sports family of world-leading winter sports and outdoor recreational brands.
For more information on Madshus news and products, visit madshus.com.