FOR IMMEDIATE RELEASE
READY SET ROCKET UNVEILS NEW DIGITAL CORPORATE BRAND STRATEGY AND IDENTITY DESIGNED AND BUILT FOR PERFUMANIA HOLDINGS INC.
Leading Award Winning Digital Agency Creates New Digital Presence That Elevates Perfumania Holdings Position in the Marketplace as a Global Leader in the Fragrance & Beauty Industry
NEW YORK – MARCH 16, 2015 – Ready Set Rocket, a NYC based award-winning strategic digital agency, today announced the unveiling of a new digital corporate platform for Perfumania Holdings, Inc., the leading retailer, wholesaler, distributor, and licensor of perfumes and fragrances worldwide for notable designer and celebrity brands. Conceived and built by Ready Set Rocket, the new Perfumania Holdings, Inc., digital corporate presence highlights the company’s vision, breadth of offering, and leadership in the Fragrance and Beauty industry in a contemporary and dynamic manner.
As part of its scope of work for Perfumania Holdings, Ready Set Rocket proposed and executed on a fully redesigned Perfumania Holdings corporate website that enhances the education and inspiration for its audience of existing and prospective clients, vendors, partners, and employees. Additionally, Ready Set Rocket set forth a digital strategy for the new Perfumania Holdings digital corporate identity focused on the following core elements:
● Brand identity: Starting with the relaunch of Perfumania.com and now PerfumaniaHoldings.com, the overall Perfumania Holdings brand identity was reinvented through building out visual systems for consistent communication and overseeing the design execution of brand sites, social, email and related properties.
● Customer acquisition: Building on B2C customer acquisition efforts for Perfumania.com, a leading specialty retailer offering a wide range of brand name and designer fragrances via a chain of more than 350 retail stores as well as through its e-commerce site, Ready Set Rocket expanded Perfumania Holdings’ efforts to generate business for its B2B offering by acquiring relevant B2B prospects for the brand through funnel and content optimization, catering to industry trends and search volume.
● Perfumania Holdings’ brands: Ready Set Rocket managed the campaigns for Perfumania Holdings’ myriad of prestige brands and celebrity fragrance licensees as well as for Perfumania’s five primary operating subsidiaries: Perfumania, Perfumania.com, Quality Fragrance Group, Scents of Worth, and Five Star Fragrances.
Perfumania Holdings’ new corporate website and visual identity are born from Ready Set Rocket’s intensive research to truly understand the brand’s role in the creation, marketing, licensing, and distribution of scents and products from leading designers, celebrities, and fashion icons around the world. This research, paired with ongoing testing and feedback loops, led to the creation of a visual identity and site that represent the brand as a whole, and resonate with the target business savvy, yet trend conscious, audience.
The new digital corporate branding for Perfumania Holdings marks another milestone in this dynamic client-agency relationship with Ready Set Rocket. Over the years, Ready Set Rocket has worked with Perfumania Holdings on a number of endeavors that included the launch of integrated brand campaigns, creative design solutions, overseeing search engine optimization, and managing the corporate websites for the entire of Perfumania Holdings Inc.
“Perfumania Holdings has evolved tremendously in our time working together. The company’s heavy progress in reaching the digital consumer across its B2B and B2C offering demonstrates its understanding of their consumer and how they are uniquely positioned to reach them now more than ever,” said Ready Set Rocket Co-Founder & Chief Creative, Aaron Harvey. “The brand’s new digital strategy, identity, and architecture finally reflect the Perfumania Holdings’ global aspirations. PerfumaniaHoldings.com is now the digital beachhead that is befitting of a leader in the industry conveying the personality and values of the brand, and creating consistency in that messaging through identity, form and function.”
“As a partner, Ready Set Rocket understood our vision and the goals of our organization. Leveraging that vision helped us define our digital strategy and grow our digital footprint,” said Donald J. Loftus, President of Parlux Ltd. and Executive Vice President of Perfumania Inc. “Because of their diverse, relevant category experience and unique approach to translating our brand to digital, Ready Set Rocket’s work will increase our company's awareness and brand equity with our strategic joint ventures and licensing partners.”
About Ready Set Rocket
Ready Set Rocket is a digital agency that bridges cutting-edge creative thinking, technological expertise, data analysis and impeccable design execution, leveraging all communication and interaction channels to transform human behavior into consumer action for brands. Ready Set Rocket works with blue chip clients in Fashion/Retail, Media/Entertainment, CPG and other verticals and produces award-winning digital marketing programs developed through the synthesis of data, creativity and technological know-how.
Founded in 2009, Ready Set Rocket's senior team is led by co-founders Aaron Harvey and Alex Lirtsman. Ready Set Rocket is headquartered in New York City. For more information, visit www.readysetrocket.com or email firstname.lastname@example.org.
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