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Tubbs Snowshoes Introduces the FLEX HKE snowshoe for “Tweeners”

Seattle, Wash. (December 14, 2015)Tubbs Snowshoes, a global leader in snowshoe technology and snowshoe education, announces the next addition to its kid-friendly snowshoe line. Designed specifically for those who have outgrown smaller kids’ snowshoes, but aren’t quite ready to step into a full-size adult model, the FLEX HKE features traction rails, QuickLock2 binding, and is Tubbs' first kids’ snowshoe to feature a heel lift.

“We wanted to make a snowshoe that would let an adventurous older child keep up with their parents,” said Kelsey Boyce, Tubbs Snowshoes’ global marketing manager. “The FLEX HKE’s extensive traction, paired with its heel lift gives kids the opportunity to approach more aggressive terrain, while still being great for playing in the park.”

The FLEX HKE will add to Tubbs' current line of five models of kid-specific snowshoes. The FLEX HKE pairs perfectly with Tubbs' consistent effort in getting kids active and outside. In addition to offering kid specific product for family fun outings, the brand also participates in global health programs including WinterFit for Kids, awarding snowshoes to schools and non-profits through the Get Outdoors Program. Tubbs also supports the growing community of snowshoers by providing pricing discounts to schools and non-profits that are looking to get involved in the sport.

Key features of the FLEX HKE snowshoe include:

The FLEX HKE – MSRP $94.95
·      Frame: The Torsion Deck™ allows torsional articulation
·      Articulation: Rotating Toe Cord with Rotation Limiter to reduce cardio-respiratory strain by 7 percent
·      Traction: Tractions Rails and the Tubbs Toe Crampon provide grip for slippery conditions
·      Binding: The QuickLock2™ Binding slides easily to lock.

The new FLEX HKE snowshoe will be introduced at this year’s Outdoor Retailer Winter Market tradeshow before being made available to select retail shops in the fall of 2016. For more information about Tubbs Snowshoes, its latest news, and current product offerings, please visit tubbssnowshoes.com.

About Tubbs Snowshoes
Tubbs Snowshoes is a leading manufacturer of lightweight, versatile snowshoes for men, women, and children with patented binding and crampon systems that simplify and enhance performance for backcountry exploration, day hiking, and trail walking. Founded in 1906, Tubbs Snowshoes is recognized as the sport’s pioneer, with a heritage of technological innovation and market development initiatives that promote winter adventure, exercise, and family fun, including the Get Outdoors Program and Tubbs Ambassadors. Tubbs Snowshoes is a member of the K2 Sports family of world-leading winter sports and outdoor recreational brands. For more information about Tubbs’ product line, calendar of events, and great places to snowshoe, visit www.tubbssnowshoes.com  

Media Contact: Tessa DuBois | Verde Brand Communications | tdubois@verdepr.com