St. Lucia - July 2015 - Calabash Cove Resort & Spa, a boutique oceanfront hotel on the North coast of St. Lucia, and its sales and marketing company, AskMeInc, have announced the selection of Watkins PR to handle the hotel’s media relations efforts.
Watkins PR will generate awareness about the resort, the destination and its partners through strategic engagement with print, broadcast and online media. Watkins PR will inform travel trade media of the Calabash Cove promotions developed by AskMeInc and keep consumer media updated on special offers, promotions and amenities of Calabash Cove as well as special events occurring on the island.
“Media relations is an essential marketing tool for any hotel,” states Konrad Wagner, General Manager of Calabash Cove Resort & Spa, “Watkins PR has a solid reputation working with independent Caribbean hotels and will ensure that the appropriate media hear all about our award-winning resort.”
Watkins PR specializes in marketing communications for the hospitality industry. Founder Jane Watkins has built a track record in integrated marketing communications including launches, events, promotions, sponsorships, media relations, collateral, and advertising. Watkins worked at boutique and international PR firms before starting her own firm in 2003. She represents boutique hotels in the Caribbean and North America, handles chef recruitment and media relations for the St. Croix Food & Wine Experience, and has worked with destinations including Guana Island, Trinidad & Tobago, and the Georgia Department of Industry, Trade & Tourism.
“Calabash Cove is a stunning resort with an abundance of stories to tell,” commented Jane Watkins, who was born and raised on the Caribbean island of St. Croix and is now based in Miami, Florida. “From incredible bird-watching and the organic fruit gardens on the resort grounds to the award-winning accommodations and irresistible spa treatments, especially the chocolate body scrub, it is going to be a great pleasure promoting Calabash Cove Resort & Spa.”
Calabash Cove Resort & Spa is a 26-room boutique hotel overlooking Bonaire Bay on the North coast of Saint Lucia. Windsong, the hotel’s open-air restaurant, features three distinct menus and offers room-service to guests who want to dine in their suites or cottages, enjoy a romantic dinner for two on the pier, satisfy their appetite in the garden gazebo or dine on the beach. To quench their thirst, guests have a choice of sipping cocktails at the lobby bar or at the swim-up pool bar, which offers dramatic views of the ocean. The hotel also features a wine cellar with international and American labels. The hotel offers complimentary non-motorized water sports, beach lounges and WiFi. TiSpa offers therapeutic massages, soothing body treatments, body scrubs, body wraps and salon services provided by professionally trained relaxation therapists. Calabash Cove Hotel & Spa was inducted into the TripAdvisor Hall of Fame and has received the TripAdvisor Award of Excellence five years in a row. For more information visit CalabashCove.com.
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