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Strafe Appoints rygr Public Relations Agency of Record

ASPEN, Colo. (June 28, 2016) — Strafe, a technical apparel brand inspired by the pursuit of mountain adventure, partners with integrated marketing agency rygr to lead the brand’s public relations initiatives.   

“Strafe is growing at a tremendous rate right now,” says Pete Gaston, co-founder and president of Strafe. “I’m very excited to work with the team at rygr to enhance our communications strategy and tell the story of Strafe in creative, new ways.” 

Founded in 2010 by twin brothers Pete and John Gaston, Strafe is on the leading edge of snowsports apparel, producing technical outerwear and midlayers paired with modern style for skiers and snowboarders across the globe. With roots in Aspen, Colorado, Strafe’s brand identity is defined by a dedication to live life in the mountains and create products that promote an active mountain lifestyle. 

“It is not often you find global brands founded and headquartered in a mountain town like Aspen,” states Brian Holcombe, principal at rygr. “As professional mountain athletes, Pete and John live the Strafe lifestyle, and the brand has stayed true to its roots to a refreshing degree. Partnering with a company of like-minded pros, and friends, in our home region is an extremely attractive opportunity for rygr, and we’re confident that this partnership will drive both companies to learn and evolve.”

Founded by Brian Holcombe, former associate PR director at Backbone Media, rygr is an integrated marketing agency for passion brands.

Please direct media inquiries to Account Manager Sam Coffey at sam.coffey@rygr.us.

About Strafe: Founded in Aspen, Colorado, Strafe is a collection of passionate individuals whose drive for adventure is rivaled only by our commitment to creating modern mountain apparel with uncompromising performance. www.strafeouterwear.com

Abour rygr: rygr (pronounced rig-er) is a new media agency for today’s new media world. We partner with leading active lifestyle brands to orchestrate omnichannel product and brand campaigns. We excel in the gray zone between paid, earned and owned media. rygr is a Backbone Group company. www.rygr.us