keyboard_arrow_up

GLENN MCGRATH SIGNS ON AS HARDYS CRICKET AMBASSADOR

For immediate release

Tuesday, 7 October 2014

Hardys is gearing up for an exciting summer of cricket and wine, and is thrilled to welcome Australian cricketing legend Glenn McGrath into the family as the official Hardys cricket ambassador from October 2014.

“Pigeon” as he is known to cricket-loving Aussies, will represent Hardys and their long-term brand partnership with Cricket Australia throughout the upcoming summer of cricket and beyond.

“Having Glenn McGrath as our Hardys cricket ambassador is an absolute honour. Glenn is nothing short of a legend of the game. He has determination, he has commitment and he appeals to the Australian public. He has abundant character and personality, and many of these traits are reflected in our wines,” fifth-generation family member and Hardys global brand ambassador, Bill Hardy said.

“We are proud to partner with Glenn to share in the success that Australia's favourite sport, and arguably one of the world's favourite Australian wine brands have both achieved on the international stage.

“I look forward to sharing many a glass of Sir James Sparkling with Glenn.”

Glenn will represent Hardys for the next two years as an extension of a three-year partnership with Cricket Australia, launched in late 2013.

“What makes Hardys an Australian icon is also what makes it so appealing. It’s a brand with more than 160 years of history, and their passion and pride in winemaking is something I very much relate to and will be proud to represent as an ambassador,” McGrath said.

Off the pitch, Hardys is rolling out a number of product launches to expand their award-winning wine portfolio. The Chronicles, a regional range of four wines, including a Chardonnay, Shiraz, Cabernet Sauvignon and Pinot Grigio, were released in nationally August. The Chronicles tells story of the late Thomas Hardy’s entrepreneurial flair in establishing his renowned wine business.

Also released nationally in late September were the highly anticipated new vintages of Hardys’ flagship range, the Thomas Hardy and Eileen Hardy wines, a range of four wines including, a Cabernet Sauvignon under the Thomas Hardy label and a Chardonnay, Pinot Noir and Shiraz under the Eileen Hardy label. These wines are handcrafted using only the best quality, premium parcels of fruit.

From October, Hardys is introducing the Insignia range, a portfolio of three wines crafted to reflect the best regions of Australia – Chardonnay from Adelaide Hills, Cabernet Sauvignon from Coonawarra and Shiraz from the Barossa, available nationally.

Vision of Glenn McGrath touring the Hardys wine facilities can be found online at http://bit.ly/1yBvLTN.

- ENDS -
For more information about Hardys Wines, visit:
www.hardyswines.com/au/
Twitter: @hardyswine
Suggested Tweet:

Cheers to @hardyswine welcoming @glennmcgrath11 as their #cricket ambassador! http://bit.ly/1yBvLTN


For images, interview opportunities with Glenn McGrath or Bill Hardy, or wine samples, please contact:

Brian Olson | e: brianolson@liquidideas.com.au | 02 9667 4211 | 0435 403 608
Peta Barclay | e: peta.barclay@accolade-wines.com | 02 8336 8252 | 0466 207 467

The three ranges of Hardys wines are available nationally at leading liquor retailers:

2013 Eileen Hardy Pinot Noir: RRP $94.99
2013 Eileen Hardy Chardonnay: RRP $94.99
2010 Eileen Hardy Shiraz: RRP $124.99
2012 Thomas Hardy Cabernet Sauvignon: RRP $129.99
2014 Hardys The Chronicles The Gamble Chardonnay: RRP $15.99
2014 Hardys The Chronicles Twice Lost Pinot Grigio: RRP $15.99
2012 Hardys The Chronicles Butcher’s Gold: RRP $15.99
2012 Hardys The Chronicles 7th Green Cabernet Sauvignon: RRP $15.99
2014 Hardys Insignia Adelaide Hills Chardonnay: RRP $17.99
2013 Hardys Insignia Barossa Shiraz: RRP $17.99
2013 Hardys Insignia Coonawarra Cabernet Sauvignon: RRP $17.99

Notes to editor:
Glenn Donald McGrath AM, born 9 February 1970 in DubboNew South Wales, nicknamed "Pigeon", was a fast-medium pace bowler and is considered one of the greatest bowlers in cricketing history, and a leading contributor to Australia's domination of world cricket from the mid-1990s to the early 21st century. Known throughout his career for maintaining a remarkably accurate line and length, McGrath's consistency enabled him to be one of the most economical and dangerous fast bowlers of his time. McGrath holds the world record for the highest number of Test wickets by a fast bowler and is fourth on the all-time list, with the top three wicket takers all being spin bowlers. He has also taken the sixth highest number of One Day International wickets, and holds the record for the most wickets in the Cricket World Cup. He was inducted into International Cricket Council’s Hall of Fame in January 2013. He currently serves as the Co-Founder and President of the McGrath Foundation, a breast cancer support and education charity he founded with his deceased first wife, Jane.