As an Online Marketing Consultant we have asked many of clients that, “are you doing marketing of your brands or products online?“ and if their answer is yes then I suggest that you need responsive website.
If you are doing online marketing by SEO, PPC, Affiliate, e-mailMarketing or last but not the least Social Media Marketing then you need responsive website for better user experience and to increase conversion rate for all users who access your website from different device.
In technology time, people are adapting Smartphone & Tablets more and more.In other words,the share of Internet usage by Mobile & Tablet is increase day by day.
When mobile usage is growing day by day, your targeted audience may open your website from mobile or tablets. Now you need Responsive website for your Business to give batter user interface.
What is a Responsive Web Development?
Responsive web design approach is a way to make the design compatible with devices of all the resolutions in order to give the user better interface experience.
In other words, Responsive design is easy to read, navigate through the website and scrolling from mobile phones, tablets to desktop computer monitors.
If you have two separate version of website for mobile and desktop then you have to spend double of your money and time. Because two version of website requires separate campaign of marketing for both website, if we talking about SEO & PPC. If you have one version of your website then Its easy to manager one website for any online marketing campaign.
Even, Google Recommended Responsive web design, because responsive web design have same URLs and HTML which is easierfor Google to crawl, index and cache compared with two different websites.
Google prefers responsive web design because content that lives on one website and one URL is much easier for users to share, interact with, and link to than content that lives on a separate mobile site.
In nutshell, as mobile usage is increasing,every business needs mobile compatible website for batter user experience, and it is best option because its compatible with different devices.
As Technology Consultant, Gusani InfoTech, offers and suggest all of our clients to go with responsive web design who actually looking for proper consultation and interested in new website design or redesign their business website.