Breakfast Cereal Market in the US Research and Analysis Report to 2019

Breakfast cereals are manufactured from processed grains such as wheat, rice or oats, and fruits. They are available in two types RTE/cold and hot cereals. The RTE/cold cereals are ready-to-eat cereals. Hot cereals include oatmeal, instant oatmeal, hot wheat, and other grain products.

The forecast breakfast cereal market in the US to grow at a CAGR of 0.40% and 0.22%, in terms of value and volume, for the period 2014-2019.

Covered in this report

The report discusses about the present scenario and forecasts the future prospects of the market for the period of 2015-2019. To calculate the market size, the retail sales of the following product segments are taken into consideration:

  • RTE/cold cereals
  • Hot cereals

The revenues for the subsequent years are calculated taking into consideration the sales from the following distribution channels:

  • Supermarket and hypermarkets
  • Independent stores
  • Specialist retailers
  • Others (small groceries stores and discount stores)

The report, Breakfast Cereals Market in the US 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report includes a comprehensive discussion on the market by geography, considering both the existing market landscape and its growth prospects in the coming years. The report further includes a discussion of the key vendors operating in this market and a comment on the vendors’ product portfolios.

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Key vendors

  • General Mills
  • Kellogg’s
  • MOM Brands
  • PepsiCo
  • Post Foods

Other prominent vendors

  • Abbott Nutrition
  • Arrowhead Mills
  • Back To Nature
  • Bob’s Red Mill Natural Foods
  • Food For Life
  • McKee Foods Corporation
  • U.S. Mills
  • Udi’s Handcrafted Foods
  • Weetabix
  • Weight Watchers
  • Yantai China Pet Foods

Market driver

  • Convenient consumption

Market challenge

  • Existence of various alternatives

Market trend

  • Product innovations

Key questions answered in this report

  • What will the market size be in 2019 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?

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