The report "Web Content Management Market by Solution (Content Creation and Edit Tools, and Mobile Web CMS), Services (Managed Services, Support Training & Consulting), Deployment Type, User Type, Verticals, Regions - Global Forecast to 2020", defines and segments the WCM market into various sub-segments with an in-depth analysis and forecasting of market sizes. The report also defines the driving factors for the market, restraints, and opportunities along with the current trends of adoption in this market.
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The web content management (WCM) market is in its developing stage and is expected to grow extensively due to the enhancement and innovation of technology. Today, with the high adoption of innovative technologies in organizations, the need for WCM has increased among various enterprises and small and medium businesses (SMBs). Moreover, the substantial rise in the demand of digital marketing solutions has influenced solution vendors to provide various WCM solutions, such as social media integration and web analytics. With the rising need of online presence management, WCM solutions have become imperative for businesses. In addition, organizations are largely considering customer experience management to consolidate their multi-faceted websites and demand WCM solutions equipped with features to supplement their digital marketing and multi-channel marketing.
With changing requirements such as personalized data for users, enterprises are demanding advanced content management solutions to enhance their marketing activities and deliver superior customer experience, which eventually helps them improve their business profits. Moreover, the emergence of SaaS-based solutions and demand for integrated WCM solutions are creating opportunities for vendors and other service providers in this market.
However, the fear of losing data while transferring it from legacy systems to WCM solutions among businesses, acts as a restrain for this market. Furthermore, lesser interest has been observed among the top management for the integration of WCM in their marketing departments.
The WCM vendors offer their products and services to various industry verticals, such as retail, government and public sector, media and entertainment, BFSI, manufacturing, and healthcare. The WCM market consists of big players such as IBM, Adobe Systems, HP, Oracle, SDL Plc., Microsoft, EMC Corporation, and OpenText.
The factors driving the growth of the WCM market are the rising need for agile marketing solutions and gaining a competitive advantage over others by offering enhanced customer experience.
MarketsandMarkets broadly segments the WCM market by region into North America, Europe, Asia-Pacific (APAC), the Middle East & Africa (MEA), and Latin America; by solution into content creation and edit tools, mobile web CMS, portals, digital asset management integration, social media integration, content analytics integration, and other system and technology integration; by service into managed services, support, and training and consulting,; by deployment type into cloud and on-premises; by user type into SMBs and enterprises; by industry vertical into retail and consumer goods, media and entertainment, travel and hospitality, education, government and public sector, telecommunication and IT, BFSI, manufacturing, and healthcare.
MarketsandMarkets forecasts the Web Content Management Market to grow from $3.47 Billion in 2015 to $6.85 Billion by 2020, at a Compound Annual Growth Rate (CAGR) of 14.5%. North America is expected to be the largest market in terms of market size, while Europe and Asia-Pacific are expected to experience an increase in market traction during the forecast period.
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