Davidson + Belluso to Unify the Blood Systems, Inc. Family of Brands

Davidson + Belluso

Rob Davidson


December 16, 2010


Phoenix, AZ – Davidson + Belluso (D+B) has been selected to help unify the Blood Systems, Inc. (BSI) brands, one of the nation’s oldest and largest blood service providers.  Due to recent acquisitions, D+B is tasked with developing brand continuity to encompass all separate entities as functioning under a single “umbrella” brand. The overall rebrand to unify standards will include the development of a graphics standards manual.

“The healthcare industry is definitely one of the primary areas of expertise within our agency,” says Rob Davidson, owner at D+B. “We welcome the added challenge of unifying these brands under BSI.”

Since it began in 1943, Blood Systems exists to make a difference in people’s lives by bringing together the best people, inspiring individuals to donate blood, producing a safe and ample blood supply, advancing cutting-edge research and embracing continuous quality improvement. Their non-profit community blood centers, United Blood Services, Blood Centers of the Pacific, Bonfils Blood Center, Inland Northwest Blood Center and LifeStream provide blood, blood components and special services to patients in more than 500 hospitals across 18 states.

Davidson + Belluso (D+B) is a brand development agency founded in Phoenix, Arizona, in 2001 by husband and wife team, Rob Davidson and Michela Belluso. Operating under the motto "We Give a Brand," D+B provides the expertise and capabilities of a large agency with the personal attention and dedication of an in-house team. Clients range from the private to the public and nonprofit sectors, with a focus on Economic Development, Tourism, Healthcare and Education industries. Their experience includes brand development for the Phoenix Biomedical Campus, Tempe Tourism Office, Phoenix Sky Harbor International Airport and the City of Phoenix Community & Economic Development Department. For more information, visit