Consumer Cloud Services Market: What Wireless Carriers Are Missing? adds “Get Your Head in the Clouds: What Wireless Carriers are missing with Consumer Cloud Services” report to its research database.

Cloud services are largely business-to-business (B2B) to date with little business-to-consumer (B2C) services impact other than some data back-up and synchronization.  Furthermore, it is largely third-parties offering consumer services and not the wireless carriers.

Wireless carriers have an opportunity to utilize their unique assets (network and data) and to leverage current and future partnerships to their advantage.  Carriers must begin to do this now as they build out their 4G networks in anticipation of many more data users and much more data usage.

This report provides recommendations for wireless carriers to deploy consumer cloud services as a value-added complement to their data services.  These services will bring incremental revenue and leverage carrier assets and their unique position in the ecosystem.

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Report Benefits

  • Understand the market potential for consumer cloud services
  • Identify specific cloud-based services that carriers should begin to offer
  • Learn what carriers are doing right and wrong currently with consumer cloud
  • Understand how consumer cloud services will help the bottom-line for carriers
  • Learn what carrier assets should be utilized and how for consumer cloud services

Report Audience

  • Cloud Services Companies
  • Mobile Cellular Carriers
  • Wireless Device Manufacturers
  • Wireless Infrastructure Providers
  • Commerce, Content and Application Providers

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Table of Contents

1. Introduction
1.1. Cloud Services Overview
1.2. Broadband and the Cloud
1.3. Why Carrier Cloud Services

2. Consumer Cloud Service Issues
2.1. Enterprise vs. Consumer Needs
2.2. Privacy, Security, and Identity
2.3. Consumer Willingness to Pay

3. Consumer Cloud Services
3.1. Storage and Backup
3.2. Cloud Applications
3.3. Cloud Communications
3.4. Cloud Content
3.5. Cloud Commerce

4. Trending Services
4.1. Analysis of Current Service Offerings
4.2. Leading Companies and Solutions

5. What Carriers are Missing and What they Should Do
5.1. Partnerships
5.2. Carrier Network Resources
5.3. Carrier Data Resources
5.4. Identity Management
5.5. Unique Carrier Offerings

6. Future of Consumer Cloud Services
6.1. Personalized
6.2. Preference-driven
6.3. Context-aware
6.4. Integrated with Network

7. Conclusions

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