Marketing expert explains his mistakes

Jim McCarthy tells how he succumbed to the allure of on line snake oil salesmen in an attempt to improve his own marketing skills. “Dirt-cheap offers are not always worth what you pay for them. Sometimes you wind up paying a whole lot more than they’re worth.”

Jim McCarthy, the creative force behind Midex Business Solutions, has a new post up on his blog . He talks about being suckered into one of the “build your business - drive customers to your website” marketing scams that are everywhere on the Internet.

“I’m ashamed to say, I got burned. It was totally my fault too. My credit card company sent me a warning that it was a scam, but I didn’t believe them,” Mr. McCarthy said. “It didn’t take me very long to discover I was getting taken to the cleaners. Fortunately, my credit card company helped me get out of the hole I jumped into.”

This latest post is one of a series on his blog where McCarthy talks about his run-ins with modern day snake oil salesmen of various stripes. While there are some legitimate companies that give real help with marketing, plenty more are just vacuum cleaners looking for a wallet to suck dry.

“I’m sharing my failures so you don’t have to repeat the my marketing blunders. I also give you rundowns on what worked and how well it worked. That way, you can see what works and you can build on that,” McCarthy said.

For more information about McCarthy’s work and to read what he’s learned about the Internet and marketing work, visit .

Media Contact:
Jim McCarthy, Facilitator
Midex Business Solutions
(417) 671-9950