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(TRAVPR.COM) JO LAYTON JOINS THE APARTMENT SERVICE - INDUSTRY LEADER TO HEAD UP NEW GROWTH PHASE

(TRAVPR.COM) UK - January 8th, 2014 - The Apartment Service has kicked off 2014 with the appointment of one of the best-known figures in the serviced apartment industry.

Jo Layton joins the Wimbledon-based apartment operator and agency as Managing Director – Group Commercial Sales. She will spend her initial 12 months establishing The Apartment Service’s new Alliance brand as part of her overall remit to develop the company’s successful agency, network and Roomspace brands.

Layton joins from BridgeStreet where she was responsible for sales and marketing throughout EMEA and APAC and was instrumental in the expansion of the UK office.

A committee member of the Hotel Marketing Association and Executive Committee Member of the Association of Serviced Apartment Providers (ASAP), Layton played a leading role in creating the UK grading system for serviced apartments in conjunction with Visit Britain.

Jo’s hospitality career has also included nine years with Marriott and five at the flagship Intercontinental London on Park Lane.

Charlie McCrow, CEO of The Apartment Service is delighted to welcome Jo to the group. “Jo’s vast experience, connections and credibility amongst corporates, buyers and agents alike will be invaluable in driving the sector forward.”

Jo echoes McCrow’s sentiments: “I’m delighted to be joining The Apartment Service at such an exciting time. This is a well-established business with a reputation for service excellence and forward thinking, and the launch of the TAS Alliance will mark the beginning of a new phase in the evolution of the company and the serviced apartment sector.”