FOR IMMEDIATE RELEASE
Bradenton, FL, June 24, 2014—
Since June of 2010, The Red Checker has successfully provided revenue generation solutions for industrial, healthcare, and software clients who have interests in the Americas and abroad throughout APAC and EMEA. “These four years, we’ve enjoyed becoming trusted advisors to a very diverse group of technical product manufacturers and service providers. The diversity of our clients has enabled us to cross-pollinate ideas by questioning how it can improve, change, grow, or affect another industry in positive ways. In some instances, the concepts we have applied in one industry appeared revolutionary and were responsible for accelerating a client’s business growth and revenue generation,” said Amy Campbell, Owner and Director of All That Happens! at The Red Checker LLC.
From the beginning, The Red Checker has been in the business of improving lead generation activities for clients releasing new products and services. Leveraging industry-specific advertising relationships, online media platforms, live and virtual events, social media, and best-in-class marketing automation and sales efficiency tools, they’ve achieved optimal inbound lead generation for clients around the globe. Mike Miller, principal consultant at Technology Transfer Services, and an advocate client, states, “The Red Checker provided the expertise needed to take a new innovative training product to an industrial market using modern tools and techniques. They are true professionals and experts in the use of social media and digital advertising for marketing. They reduced the complexity of a marketing plan into a series of logical steps required to bring the product to market—the results have been remarkable.”
“The most important part of the work they do at The Red Checker is sales enablement by leveraging the immense thought leadership and knowledge equity found within our company. It was beneficial to our company that The Red Checker possessed knowledge of the industrial space and reliability industry to help us leverage our global marketing and lead generation goals,” said Greg Livingstone, Executive Vice President, Fluitec International. Campbell continues, “Our clients have the vast industry experience and expertise, and it is our distinct privilege to collaborate on strategies that ensure their knowledge is delivered to the right audience, at the right time. We achieve this by developing and deploying solutions that drive up lead generation, improve lead quality, and ensure sales readiness, while our processes enable greater revenue generation.”
The major differentiating success factor for The Red Checker these last four years was in identifying talented graphic designers, web developers, SEO experts, and industry publishers to build and distribute compelling thought-leadership content. The Red Checker’s core delivery teams have honed important skills and refined delivery strategies to enable the right mix of content to reach the client’s intended market(s). The majority of The Red Checker clients develop or produce highly technical goods and services and their expected lead life cycle can sometimes extend 12–18 months. The Red Checker team is great at pioneering new companies and those already established to bring new innovative products to the market.
“We are not interested in ‘Me-Too’ organizations. Our best clients are true innovators in their space, who are as passionate about their company as we are about marketing and efficiency tools,” said Campbell. The Red Checker has crossed over into the SaaS world, and it’s been great to deliver these clients with the same high-quality consulting solutions we’ve deployed in other industries.” In VitreosHealth’s early days, The Red Checker’s expertise in event logistics, social media, and Salesforce CRM augmented our existing marketing efforts. They provided insights into our collateral and branding efforts,” said Jay Reddy, Founder and CEO of VitreosHealth, a leading provider of the most innovative, predictive modeling and risk-stratification platform for effective population health management.“With the knowledge our team possesses, The Red Checker uses advanced marketing processes along with efficiency tools to shorten the lead lifecycle and increase sales conversions to grow client businesses in smart, efficient, lucrative ways,” said Amy Campbell. The Red Checker is aligned and advocates for the use of some of the leading, best-in-class Customer Relationship Management (CRM) and marketing automation tools found in the global marketplace today, which are the cornerstone of the company’s vision for the next phase of expansion and growth. Amy continues: “What we’ve really helped clients do is deploy the efficiency tools required to remain front-of-mind when the lead is ready to transact on a solution, while not becoming a resource-consuming monster.”
The Red Checker provides innovative solutions for companies who are in growth mode and need growth strategy implementation, productivity tools, greater effectiveness for their marketing strategies, and assistance with acquiring and keeping their most strategic prospects and clients—always with the goal of increasing revenue. Visit www.theredchecker.com for further details.
Notes to editors:
About The Red Checker
The Red Checker provides innovative solutions for companies who are in growth mode and need growth strategy implementation, productivity tools, greater effectiveness for their marketing strategies, and assistance with acquiring and keeping their most strategic prospects and clients—always with the goal of increasing revenue.
The Red Checker LLC